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David Ogilvy

Super Bowl Ads Are a Great Way to Waste Money

Ira Kalb | Posted 02.05.2017 | Business
Ira Kalb

A 30-second spot during Super Bowl 51 will cost $5 million. If advertisers are willing to pay that much, many assume a Super Bowl ad is a good investm...

The Long and the Short of Creating Better Content

Ira Kalb | Posted 12.18.2016 | Business
Ira Kalb

Marketers are working hard to convince you to buy their products in the home stretch of this Holiday shopping season. While working hard is important,...

The Changing Face of the Mad Men

Jennifer Risi | Posted 09.21.2016 | Media
Jennifer Risi

Marketers want their agency partners to accelerate diversity efforts. And their reasons go well beyond optics and political correctness This week, k...

Super Bowl Ads Provide a Great Way for Advertisers to Waste $6 Million

Ira Kalb | Posted 01.20.2017 | Business
Ira Kalb

With all the above positives, why might I have an unfavorable impression of most Super Bowl ads? It's quite simple. Most of them don't sell. They cost a lot and produce questionable returns to those that pay for them.

Boosting the Effectiveness of Your Marketing

Ira Kalb | Posted 11.27.2016 | Business
Ira Kalb

These short attention spans are being divided among an increasing number of media channels and choices. What's a marketer to do?

Despite What You Believe, Sex and Celebrities Don't Sell

Ira Kalb | Posted 09.10.2016 | Business
Ira Kalb

It has not been a good year for sex - especially as it relates to advertising. Two recent studies, reported in Fortune and Advertising Age, confirm wh...

Secrets of a Career Climb: Make Shit Happen, Deal When It Does

Jim Treacy | Posted 05.31.2016 | Business
Jim Treacy

Embrace your scars. When you have something to offer you'll be sought. The person who wants something least holds the stronger position. Living the dream is never giving in to adversity -- hold ground, then bounce back.

If You Think Short Copy Sells More, Think Again!

Ira Kalb | Posted 05.19.2015 | Business
Ira Kalb

Much of the marketing that is done is based on conjecture with little application of knowledge or bona fide data. Marketers, who never really learned marketing deeply enough, base their judgments on their opinions, which are too often shaped by misconceptions.

Creating Advertising That Does a Better Job of Selling

Ira Kalb | Posted 05.02.2015 | Business
Ira Kalb

When you look at the data, you find that much of the advertising that is done is not just mediocre ¬- it doesn't work. When I make this statement to my clients and students at the beginning of an engagement or course, they don't believe me.

How Wellington Mara Became my Pen Pal & Giant Season Ticket Benefactor

Jim Treacy | Posted 03.30.2015 | Sports
Jim Treacy

Without fail, twice a year, I have a fond thought for a man I never had the pleasure of meeting. Those times: National Football League opening day and during the frenzy leading up to an American holiday called the Super Bowl.

Super Bowl Ads Provide a Great Way for Advertisers to Waste Their Money

Ira Kalb | Posted 03.23.2015 | Business
Ira Kalb

Why do I have an unfavorable impression of most Super Bowl ads? It's quite simple. Most of them don't work. They cost a lot and produce questionable returns to those that pay for them.

David Ogilvy's Contrarian Management Advice

Gregory Ciotti | Posted 01.14.2015 | Business
Gregory Ciotti

For Ogilvy, many of his finest learnings on management came from an early job working as a chef in Paris. His experiences there would later establish the principles that were embedded in the Ogilvy & Mather agency.

Lessons from a Legend Part II -- Excerpts from Keith Reinhard's Any Wednesdays

Cari E. Guittard | Posted 01.14.2015 | Business
Cari E. Guittard

Keith, one of the original Mad Men, wrote Any Wednesday as a series of company-wide essays when he was at the helm of advertising giant, DDB Worldwide.

Art vs. Commerce

Gregg S. Lipman | Posted 07.28.2014 | Business
Gregg S. Lipman

Every year, millions of people shop at Walmart -- but few of them are as inspired by what they find in the aisles as artist Brendan O'Connell. O'Conne...

Activist Shareholders: Hear Them, Don't Necessarily Heed Them

Jim Treacy | Posted 06.29.2014 | Business
Jim Treacy

January 1987 and South Africa was burning. The eyes of the free world transfixed on a country in turmoil -- declared state of emergency, mounting Anti...

Make Me an Offer I Can't Refuse

MaryEllen Tribby | Posted 01.23.2014 | Business
MaryEllen Tribby

It is vital that an entrepreneur understand how to create an offer. Here's why: A good offer can easily double response rates. A bad or botched offer can easily kill a campaign that would otherwise be profitable.

How to Take a Massive Leap Forward in Your Writing Through One Simple Exercise

Mitch Horowitz | Posted 11.19.2013 | Home
Mitch Horowitz

In finding my own voice as a historical writer, I benefited years ago from an exercise that I am convinced can help anyone to write -- and express a point of view -- more clearly and convincingly.

Risky Business: Management Wisdom Gleaned From 80s Movies

Gregg S. Lipman | Posted 11.06.2013 | Business
Gregg S. Lipman

In the ten years since I co-founded a brand agency, I've often been asked, "Who or what is your greatest professional influence?" And while I'd love to say something intellectual, the truth is, much of the wisdom I refer to on a daily basis comes from the comedic films of the 1980s.

Despite What You Believe, Celebrities + Sex Doesn't Sell

Ira Kalb | Posted 04.29.2013 | Business
Ira Kalb

Too many companies use celebrities and sex without really thinking or understanding the effectiveness they will have in selling products.

Was It Good For You? Getting Customers to Feel Something About Your Product

Bob Berkowitz | Posted 05.16.2012 | Business
Bob Berkowitz

Two of the biggest giants in advertising appeared to have had seemingly contradictory points of view of how to best get people to buy stuff.

Message to Hollywood: The Viewer Is Not a Moron

John Farr | Posted 06.24.2013 | Entertainment
John Farr

It seems increasingly evident that Hollywood has been taken over by people who know and care very little about the movies themselves, but who live to target and promote formulaic, forgettable pap.

Mad Men: "Seven Twenty Three" -- HuffPost Review

William Bradley | Posted 05.25.2011 | Entertainment
William Bradley

What "Seven Twenty Three" is is Don Draper's Waterloo. Or I should say, Dick Whitman's Waterloo. That's the day in 1963 on which Don Draper/Dick Whitman gets lassoed.