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David Packard

You Have to Be a Little Crazy to Be a Marketing Consultant

Ira Kalb | Posted 05.20.2015 | Business
Ira Kalb

A marketing consultant has to sell a product that most don't understand, to people that are not sure that they need it, and are skeptical of its value. So why would anyone want to do marketing consulting? Good question.

Big 2011 Tech Stories About People, Not Products

Larry Magid | Posted 02.26.2012 | Technology
Larry Magid

There were plenty of gadgets shipped in 2011, but the big stories of the year were about the people who made them and used them to change the world.