Once again Apple has confounded the digibabblists, perplexed their competitors, baffled the analysts, and in general annoyed and irritated all the self-proclaimed digital-first... or is it mobile-first?... or perhaps our proclamation of the day should be wearable-first... experts, pundits and gurus.
Apple is smarter than the digibabblers. They have introduced a watch: the Apple Watch. They didn't call it the Apple Wearable or make up some new category name; they called it a watch, much like the phone they introduced that changed the category and our lives, the iPhone. They key in to people, not babble.