Every year as I reflect on my week here and review all of the work I have seen and all of the awards I have applauded and, in those years, all of the Lions I helped to award (this is my fourth jury), I am always drawn to the very notion of creativity and what its varied definitions and shades of nuance mean to all.
There is an amazing renaissance happening in the children's book world. Amazing new authors (not to mention the old), fabulous new designs, typography, papers, color, brilliant illustrations, production values that are the end product of digital technology, and most importantly, the most digitally fixated kids love them.
Once again Apple has confounded the digibabblists, perplexed their competitors, baffled the analysts, and in general annoyed and irritated all the self-proclaimed digital-first... or is it mobile-first?... or perhaps our proclamation of the day should be wearable-first... experts, pundits and gurus.
Apple is smarter than the digibabblers. They have introduced a watch: the Apple Watch. They didn't call it the Apple Wearable or make up some new category name; they called it a watch, much like the phone they introduced that changed the category and our lives, the iPhone. They key in to people, not babble.