I listen to Tim as he speaks about these experiences during his NFL career and I can't help but feel compassion and a sense of sadness. This is not just Tim's story, it's been repeated over and over in the media.
While it's true that copywriting should largely hook your prospects with an important idea and bring them into your letter right away, sharing your defining moments in your copy can really create intimacy with your prospect.
Maybe it was a kind word from the CEO telling you your efforts were appreciated. Or the first time you had to apologize to your child. Your defining moments don't have to be huge, they can be quiet ones that only in looking back now you realize were key.
Whether you are faced with decisions in business or where you work, or if you're facing daunting decisions in your personal life, here are the Four Steps that can help you to confidently make better decisions.
In the same vein as any work of art, appreciate plans for what they are and leave room for spontaneous creativity. What initially strikes us as a violation of or departure from the grand plan may become the focal point of the next.