The reality stung for a moment. But then... I felt liberated. After all, if I couldn't be the best runner around, then I could just focus on being the best runner I could be. Knowing and accepting I'd never be the best at it actually made me free.
We all know what a brand is when it comes to a company. But you have a brand, too. Your personal brand evokes emotion in others. It makes others feel something: trusting and comfortable, or perhaps challenged and motivated, or happy and carefree.