It's one of the most basic and yet persistent questions facing CMOs and marketers. Do we go the billboard route, which will presumably reach a wide audience, but one that will provide little data on customers and their interaction with the advertisement?
Right now interest rates are extremely low - even negative in some countries. This high price for government debt means the markets are demanding that governments issue more debt. This is the law of supply and demand. Again: money markets are demanding more supply of government debt.
With the announcement that Obama vetoed the Keystone Pipeline XL, there was a great deal of moaning in the energy industry. However, when you look at the simple economics, it is obvious there was also a collective sigh of relief.
Men who buy sex (often called johns) have remained largely silent in the public discourse about sex trafficking and prostitution. But it turns out that many of them do want to share their stories, at least with other johns.
So Democrats may have to come up with a new narrative. They can not flourish by promising to be the party that raises taxes and makes cuts to popular programs, even if they succeed in inheriting the Republican's former mantle as the party of fiscal responsibility.
Since the 2000s, the U.S. economy simply hasn't been creating enough demand to absorb productivity's growth. Are we capable of self-correction? A system that cannot self-correct is a system in decline.
The oil price has skyrocketed over the past few months and the finger often points to Libya and claims of supply disruptions have dominated the press. However, are these claims grounded in fact or are we watching yet another sentiment driven bubble?