On any given day, there are Batmans, Supermans, Spider-Mans and several other comic book action figures in the boys aisle of the toy section. Do you know how many female action figures I found a few weeks ago at Wal-Mart? None.
It may seem crazy to seed an idea that is intended to put you out of business, yet that's exactly what Dayton's department stores did back in 1960 with Target. And, the more that I think about it, that's exactly what every school in America should be doing right now.
I hate clothes shopping, which explains why I've never been accused of being a fashionista. It also explains why my daughters always call first to ask what I'm wearing before they bring their friends over to the house.
As each new season greets retailers with a staggering number of shoppers choosing to shop online or via mobile as opposed to visiting stores, every retailer from small local boutiques to global superpowers has tried to keep up with the exploding demand for shopping online.