One of the biggest mistakes made by clients is that they believe they know their customers very well already. They might see true fans of their product at a trade show but never take the time to experience the true context for the product.
A buyer persona identifies who you are targeting with marketing initiatives. It's the go-to foundation of all your marketing. You may have more than one.
Ironically, while designers often create imagery for imagery's sake, applying innovation to solve real problems can produce things that look good but also work better.
There might be no clearer metaphor for mental clarity than that clock: we describe the timing of the very punctual among us as being like a "Swiss watch."
We have looked at some of the most amazing chefs in their very own kitchens to find the best inspiration.
While sharing about BLVR's investment in us, I shared my personal story of being sexually abused by a family friend when I was six, keeping it secret until after graduating college, and about the heavy toll it took on my life.
Have you ever been watching a movie and realized that you have no idea whats going on because you're checking out the wallpaper, draperies, and furniture in the set?
After recently joining my first Start-Up weekend, I realized how the "start a company in 54-hours" format wasn't as appealing to me as I thought it wo...
Dumb design isn't under-considered, it's actually the opposite -- it's overthought and overcomplicated. Smart design, on the other hand, leads with instinct.
Tired of making the same old bed? Time to shake things up.
A dilapidated home is transformed by a few gallons of paint, yards of fabric, and a designer with a flair for graphic composition.
Co-written by Pernille Grønbech Every culture has its own distinctive signature, which molds its unique competitive advantage. This is reflected i...
Explore this curation of masculine styled bedrooms highlighting unique design features from wood-paneled walls to modern metal fixtures.
Adding an identical counterpart, in effect, equalizes an object on one side of a space with the other side. Whether the objects net out in color, size, shape or placement, they have the ability to visually evoke a sense of stability and familiarity.
In the world or architecture, the basic premise of minimalism reduces design back to the basics, then thoughtfully incorporates form and function.
Milan is "the most" at many things in Italy; it's the most modern, the most business-oriented, the (nearly) most populated, and the (arguably) most stylish city in the country.