Brands often get caught up in the question -- Should I comment on this event? Or should I take a stand on this issue? -- that they lose sight of perhaps the most crucial component to a successful branding campaign.
How do you make content that the visitor wants to share? Key attributes: useful, emotion laden, factual, practical, newsjacks (events, moments in time, perspective).
The total area of American lawns is approximately 50 thousand square miles, about the size of New York State. To keep it well watered takes about 200 gallons per person per day, and nearly a third of all residential water use goes toward landscaping, according to the EPA.
Over the course of this year I'm going to explore some of the above themes through a real-time novel project called NewRules.nyc, but I thought I'd pull some out here for a quick blog.
Jennifer's story began with her parents and three siblings in a 1,000 square-foot home in a small town in Oregon. Despite her modest circumstances, Jennifer's desire to frequently redecorate her tiny room was hardly limited by budget.
They call it "Twitch." It's named for a beloved cat left behind long ago in Richmond, Va., before a seminal move to the West Coast.It's an intricately constructed, handmade ukulele, painted exquisitely in a style that defies definition.
Lori Kyler Christensen was the fashion designer spotlighted at the most recent BOND Timeless Tuesday, which is a weekly fashion event at the BOND restaurant and lounge in Boston.
Like an impeccably tailed suit or perfectly curated home, it takes a certain discerning eye and je-ne-sais-quoi to polish things off with ease. Good design draws as much upon intuition as tradition, and rooms should feel as though they were furnished over time.
New York native Elizabeth Suda founded ARTICLE22, a brand that designs accessories out of Vietnam War bombs, after asking one simple question: "How and by whom are the goods we consume made?" While Elizabeth started her fashion career in the Coach merchandising department, it was in 2008 that her desire to create a social business was born.
Design Driven Startups are ideal for attracting funding on crowdfunding platforms, such as Kickstarter, Indiegogo and Crowdfunder. However, competition for funds is fierce and only the top percentile receives significant funding.
Welcome 2015. I remember when 2015 seemed so far away, yet here it is. Do you remember when you would wake up and you didn't have a phone to check? You would arrive at the office and sit at your desk to work on your daily tasks.
If you're having difficulty visualizing the spacing, mask out the arrangement with painter's tape. You can then see if you'll have enough height to adequately fill the space and make the wall "important" looking.
Every business needs to stand up and out in today's content drenched world. Social media economies of scale starts with your staff.Whether your five or five hundred strong, look around the office or review the org chart.
Pinterest rocks for any brand targeting consumers and the female demographics are stellar. Like other social channels, its morphing to a full blown eCommerce platform and with broader (mainstream and male) demographics.
Embracing and inculcating design into your business starts with knowing you have an issue. It's like sobriety, until you admit you have a problem, you are not going to find the promised land.
Curation standards ('what's good and what's bad") are under constant assault from social media neophytes and sages alike. See: "celebrification." We are all creating more noise trying to compete with each other.