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Designated Driver Campaign

Stopping Distracted Driving: What Will It Take?

Jay Winsten | Posted 01.23.2014 | Impact
Jay Winsten

Despite a sharp increase in awareness of the distracted driving problem, we're not seeing a significant change in drivers' behavior. Why not? And, what will it take to turn this problem around? Why did another campaign -- the designated-driver campaign against drunk driving -- succeed? And what's different about the distracted-driving problem?