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Diet Dr Pepper

Is This The New 'Big Thing' In Advertising?

Nina Bahadur | Posted 07.21.2013 | Women
Nina Bahadur

Has advertisers' preoccupation with half-naked women shifted to half-naked men? Unclear. I think that bikini-clad girls will be used to sell products until probably the end of time, but it's interesting to see more chest-bearing men being thrown into the mix.

The Dr. is Out

Sarah O'Leary | Posted 10.12.2011 | Business
Sarah O'Leary

Dr. Pepper 10 is attempting to win over men by creating a brand image that only includes them. The big question the marketers at Dr. Pepper and its agencies should have asked is simple. "Why?"