Is there a difference between disruption and transformation? Between shaking up a business sector (I'd say "business model," but that is proving to be less and less true) and transforming society? Between monetizing fabulous enablement and actually changing people's lives for the good?
I am fairly confident that a declaration can be made that the once-definitive analyst prediction that UGC -- user-generated content -- would supplant and replace all advertising, movie, broadcast, film, video and whatever else production can now officially be declared dead digibabble.
Look -- these folks can do what they want -- as we all can -- my beef is not with them but with those who find this a worthy story of our digitally connected world...or somehow think that we can get baby names only this way
Community was once a place of action linked to emotion -- a powerful hub and spoke of social change. Nowadays anyone on a compiled data file can be considered to be part of a community. How the mighty have fallen.
Unplug and reconnect. Amazing how the message seems to resonate... or maybe not so amazing. I imagine that back in the day, some cave mom told her intense, wall-painting son to get out and hunt a mammoth or two and reconnect with what is real.
To be fair, I am an Amazon supporter. An early, early user. A Kindle type (app, though, not device any longer). A believer that they should raise prices... you get the point. But, I now put them in the Google category. They scare me.