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Digital Ads

Do Paywalls Change the Engagement Equation?

Magda Abu-Fadil | Posted 11.30.2013 | Media
Magda Abu-Fadil

Jake Batsell seems to think so, saying that while advertising-driven models of digital journalism aim to maximize page views, when news organizations ...

Kate Kaye

Romney, Rove Share Eyebrow-Raising Connection | Kate Kaye | Posted 08.22.2012 | Politics

This story first appeared on ClickZ. American Crossroads, the Karl Rove-linked super PAC expected to spend big to fight President Obama's reele...

A New Way To Skip Video Ads?

The Huffington Post | Jason Gilbert | Posted 03.05.2012 | Technology

Everyone has a defense against pre-roll ads, those video advertisements you are forced to watch before enjoying a YouTube video or online news report....

Tablets: No Time for a Turf War

Tracey Scheppach | Posted 12.06.2011 | Technology
Tracey Scheppach

Like other digital platforms before it, there are many problems with tablets that we must solve. There is no standard ad model, no set of functioning metrics and no consensus in the industry about the role advertising should play.

New Ads Watch Who Looks At Them

The Huffington Post | Amy Lee | Posted 06.25.2011 | Technology

Next time you look at a billboard, it might be looking back. It'll know your age, gender and how long you've been staring at it. Targeted advertis...