Digital Advertising

Firefox Collusion Tracks the Companies Tracking You Online

Brett Greene | Posted 05.09.2012

Read More: Chrome Browser Extension, Privacy Tips, Chrome Browser, Gary Kovacs, TED Talks, Flash Local Shared Objects, Collusion, Social Network Constitution, Firefox Add On, Cookies, Flash Cookies, Internet Privacy, Lori Anderson, Internet Browsing, Online Privacy, Behavioral Targeting, Digital Advertising, Denver News

With each click of the mouse we leave breadcrumb trails of our interests, needs and websites we stumble upon. But the majority of the companies that track us online and collect data on our activities never asked for permission.

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(VIDE0) The New York Times Launches "Ricochet" - Viral Ad Tool for Marketers

Andy Plesser | Posted 05.04.2012

Read More: Online Media, Michael-Zimbalist, Digital Advertising, The New York Times, Video, Media News

The New York Times Company has released a new digital program called Ricochet, helping brands better meet audience needs by attaching adver...

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Facebook to Agencies: How Will People Share Your Stories?

Andrew Cherwenka | Posted 04.24.2012

Read More: Cherwenka, Social Media, Community Management, Social Media Tips, Digital Advertising, Facebook IPO, Facebook Advertising, Interactive Advertising, Facebook, Social Media Marketing, Advertising, Media News

Stories are the currency. Getting your content seen in newsfeeds, timelines and tickers is the most powerful aspect of Facebook and the most underutilized by marketers.

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New TV Behaviors Contributing to Advances in Interactive TV Advertising

Jacqueline Corbelli | Posted 04.11.2012

Read More: Technology News, Interactive Advertising, Advertising Campaigns, Digital Advertising, Advertising, Itv, Technology News

We're using technology to seamlessly weave messaging and content into our busy lives, and it's an important opportunity for brands to engage consumers on their own terms.

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Insights on Tech as an Agent for Transformative Change, on Madison Avenue and Beyond

Jacqueline Corbelli | Posted 04.10.2012

Read More: Interactive Advertising, Itv, Advertising Campaigns, Advertising, Digital Advertising, Technology News

From online banking to internet advertising, the business landscape has been reshaped by the ways consumers discover, interact with, and absorb information and content.

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Building Brands in the Digital Age

Dean Donaldson | Posted 04.02.2012

Read More: Television, Marketing, Viral Marketing, Advertising, Online Advertising, Digital Advertising, Media News

If advertisers want something solid, something that is going to last, whether personal or brand, they still need to invest in relationships with consumers. It still takes time... they need to learn to build brand moments online to create lasting customer relationships.

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A New Way To Skip Video Ads?

The Huffington Post | Jason Gilbert | Posted 03.05.2012

Read More: Solve Media, Skip Online Ads, Digital Advertising, Video Ads, Digital Ads, Skip Online Video Ads, Online Video Ads, Video, Online Advertising, Advertising, Captain Gadget, Internet Advertising, Online Video Advertising, Youtube, Preroll Ads, Youtube Ads, Preroll Advertising, Technology News

Everyone has a defense against pre-roll ads, those video advertisements you are forced to watch before enjoying a YouTube video or online news report....

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Why Aren't We Creating Ads Designed Specifically for Mobile?

Sal Candela | Posted 12.12.2011

Read More: Advertising Week 2011, Advertising Week, Advertising, Digital Advertising, Advertisingweek, Smartphone Advertising, Mobile Ad Design, Mobile Advertising, Mobile Ads, Technology News

It seems that many marketers and agencies think that we can just slap some online creative into a mobile-sized ad and somehow that might catch people's interest and get them to tap on these ads.

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It's Advertising Week Again And All Is Right With The World

Lee Garfinkel | Posted 12.07.2011

Read More: Advertisingweek, Future of Advertising, Advertising Week 2011, Advertising Week, Social Media Advertising, Advertising, Digital Advertising, Marketing, Business News

Never before in the history of advertising and marketing has there been so much opportunity, so much media, so much technology, so much data and so many consumers devouring messages.

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The Next Step in 'Digital Lifestyle Management': Applications as Personal Assistant

Cary Tilds | Posted 12.06.2011

Read More: Advertising Week 2011, Advertising Week, Apps, Advertising, Digital Advertising, Advertisingweek, Siri Personal Assistant, Mobile Advertising, Technology News

Digital applications provide access to information that help us accomplish specific tasks that matter most to us. How can a brand take advantage of this next technology innovation?

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Building a Digital Agency Ecosystem

Andrew Bailey | Posted 12.06.2011

Read More: Advertising Week 2011, Advertising Week, Advertising Agencies, Advertising, Digital Advertising, Advertisingweek, Business News

What does it take to fuel a growing digital agency and be successful with a compelling digital offering? My answers have little to do with digital per se, and more to do with sound management principles and common sense.

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Changing Channels: The Future of Advertising

Tom Kelly | Posted 12.06.2011

Read More: Advertisingweek, Times Square Advertising, Advertising Week 2011, Advertising Week, Advertising, Digital Advertising, Marketing, Forever 21 Ad, Video, Business News

In a city where we seldom stop for anything, a large group of people stopped to engage with a giant 61 foot Forever 21 digital billboard above their store front. The ad created an augmented reality experience.

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Digital Addiction, Social Media and the Future of Marketing

Naomi Troni | Posted 12.05.2011

Read More: Advertising Week 2011, Advertising Week, Social Media Advertising, Advertising, Digital Advertising, Advertisingweek, Smartphones, Mobile Advertising, Tablets, Technology News

The power of mobile devices is increasing, the prices are coming down and the range of apps and content for them is growing -- including videos, live TV and catch-up TV. So the choice for marketers is clear.

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Social Creativity: Marketers Unite!

Mike Parker | Posted 01.14.2012

Read More: Future of Advertising, Advertising Week 2011, Advertising Industry, Advertising Week, Advertising, Digital Advertising, Advertisingweek, Media News

Although it's important to be knowledgeable about web technologies and the ever-evolving way that consumers use them, it is still fundamental to understand the consumer.

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Advertising: Data Driven, Geo-location, Contextual Ads

Mike Smith | Posted 12.04.2011

Read More: Data Driven Advertising, Advertising Week, Advertising, Digital Advertising, Advertisingweek, Geolocation Technology, Geo Location, Coca Cola, Advertising Week 2011, Mobile Advertising, Technology News

There were two shows this week in the city and one message. Targeting. And geolocation technology on mobile devices is a big part of it.

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The Story of Digital

Mike Donahue | Posted 12.04.2011

Read More: Advertising Week, Advertising, Advertising Week 2011, Advertisingweek, Future of Advertising, Storytelling, Digital Advertising, Technology News

I see the future of digital being driven increasingly by storytelling. Not that that is anything new. The challenge is to find a way to monetize these stories in a way that both the readers and the storytellers are comfortable with.

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Breaking Through in the Age of Peak Media

Brian Monahan | Posted 12.04.2011

Read More: Peak Media, Advertising Week, Online Advertising, Advertising, Digital Advertising, Advertisingweek, Media Saturation, Advertising Week 2011, Media News

Peak Oil refers to when oil production reaches the point of diminishing returns. Borrowing the concept, will there be a point when media consumption reaches a point of diminishing returns?

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The End of the Beginning or the Beginning of the End?

David Cohen | Posted 12.03.2011

Read More: Future of Advertising, Advertising Week 2011, Advertising Week, Online Advertising, Advertising, Digital Advertising, Advertisingweek, Business News

As we buckle in for yet another Advertising Week in NYC, it is worthwhile to reflect on some of the significant shifts we have seen over the past year in digital marketing and think about what it means for the future.

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Facebook Grabs Microsoft's Carolyn Everson to Head up Global Sales --- Sees Huge Upside in Online Video Advertising

Andy Plesser | Posted 05.25.2011

Read More: Carolyn Everson, Facebook, Online Advertising, Digital Advertising, Microsoft, Technology News

Carloyn Everson, who joined Microsoft to head sales just last June, is joining Facebook to head global sales, Kara Swisher reported last night.In Nov...

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Digital: Beyond Our Control, But Within Our Reach

Chris Curtin and Bob Greenberg | Posted 05.25.2011

Read More: Digital Experience, Digital Media, Twitter, Nike, Publishing Industry, Advertising, Digital Advertising, Hewlett Packard, Consumer Spending, Youtube, Fiat, Publishers, Okrut, Telemarketing-Campaigns-Iowa, Media News

Marketers should create campaigns and branded platforms that explain how to get more value out of products, and "why" someone should have them in the first place.

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Online Advertising: Who Gets the Highest Ad Rates Online?

Digital | Michael Learmonth | Posted 05.25.2011

Read More: Kardashian Twitter, Kardashian Online Advertising, Online Advertising, Digital Advertising, Kim Kardashian Tweets, Kim Kardashian, Kim Kardashian Twitter, Kardashian Sponsored Tweets, Technology News

NEW YORK (AdAge.com) -- Online ad rates, we're told, are on an express train to zero, helped along by gagillions of impressions generated by Facebook,...

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ESPN to Launch Custom Video Player on YouTube Next Month

Daisy Whitney | Posted 05.25.2011

Read More: Youtube, Digital-Advertising, Media News

YouTube has been striking deals with programmers like ABC, ESPN, and Sony, and now it's also letting many of those programmers use their own video players and sell their own ads on the site.

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