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Digital Advertorials

On the Internet, Nobody Knows You're An Advertiser: Native Advertising and Its Impact on the Web's Credibility

Dean Jayson | Posted 10.17.2013 | Media
Dean Jayson

Unlike these examples, the advertorial's transition to digital is not inherently beneficial to consumers. The advertorial is a loaded concept. Its purpose is to blur the line between biased and unbiased content.