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Digital Consumer

The Biggest Winners in Retail? Consumers, Hands Down

Jill Puleri | Posted 03.21.2013 | Technology
Jill Puleri

Who came out on top this past holiday season? Shoppers like you and me, hands down. Yet, there's no secret why merchants are getting smarter. They have to. Today's 20/20 digital consumer is dictating the terms of the shopping experience.