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Digital Content NewFronts

No Nudes Is Good News, As Playboy Bares All for Upfronts (VIDEO)

Andy Plesser | Posted 04.08.2016 | Media
Andy Plesser

VAIL, CO -- Playboy is gearing up to take its content roster to advertisers this coming Digital Content NewFronts, with a brand that has now been v...

(VIDEO) Zenith's Zilberbrand Tapped by Viacom to for New Advanced TV Role

Andy Plesser | Posted 10.05.2016 | Business
Andy Plesser

ZenithOptimedia  EVP Julian Zilberbrand has been tapped by Viacom as EVP of the newly formed Audience Science unit.  The unit will apply audience t...

(VIDEO) AOL's NewFront: A Marriage of Media and Technology, Sales Chief Jim Norton

Andy Plesser | Posted 05.08.2016 | Business
Andy Plesser

For AOL, the NewFront was more than a slate of new original video shows, it was an integrated offering of both media and technology with its programmatic platform, explains Jim Norton.

(VIDEO) How Bots "Dress Up And Play Golf" To Defraud Advertisers: DoubleVerify CEO

Andy Plesser | Posted 05.08.2016 | Technology
Andy Plesser

By now, you might have already heard plenty about "bots" defrauding advertisers. But what are bots and how do they actually work?

(VIDEO) Adelphic Its Brings Mobile "Cookie Proxy" to Europe

Andy Plesser | Posted 05.08.2016 | Technology
Andy Plesser

Advertising on mobile cannot benefit from user-tracking, on-device cookie files like it can on desktop devices. So Adelphic made its own alternative to cookies, to help advertisers target not just mobile users but those same users across devices.

(VIDEO) Native Video Advertising is Center Stage for The New York Times

Andy Plesser | Posted 05.08.2016 | Media
Andy Plesser

Native advertising has become a central focus for revenue at The New York Times, according Chief Revenue Officer Meredith Levien in this profile arti...

(VIDEO) UM Doubles Down on Programmatic and Strategic

Andy Plesser | Posted 05.08.2016 | Media
Andy Plesser

While UM has been involved in programmatic buying for nearly five years, it's recently begun investing in a slate of technology to bolster its work in...

(VIDEO) AOL Readies Documentaries with Engadget, TechCrunch and Huff Post

Andy Plesser | Posted 05.06.2016 | Entertainment
Andy Plesser

As part of its new slate of web originals unveiled at its NewFront, AOL is reading three documentary series for its marquis brands Engadget, TechCrunc...

The NewFronts Are Essential but Schedule Is a Challenge, MediaLink's Michael Kassan (VIDEO)

Andy Plesser | Posted 05.01.2016 | Business
Andy Plesser

We spoke with Michael Kassan, CEO of the powerhouse media consultancy MediaLink, at the Monday morning kick-off event for the Digital Content NewFronts, hosted by MediaLink and sponsored by Videology.

AOL in Alliance With NBCUniversal for Content and Distribution (VIDEO)

Andy Plesser | Posted 05.01.2016 | Business
Andy Plesser

At its NewFront event on Tuesday, AOL and NBCUniversal announced a content development and distribution arrangement. For an overview on the arrangement, we interviewed Bob Lord, President of AOL Inc.

Digital Video Is Headed to the Living Room, AOL's Video Chief McCormack (VIDEO)

Andy Plesser | Posted 05.01.2016 | Media
Andy Plesser

From its place on the desktop mobile, digital video is finding its place in the living room via Internet-connected devices, says Dermot McCormick, President of Video at AOL.  We spoke with the former Viacom exec bout the evolution of digital video.

Yahoo's Meeting Programmatic Demand From Advertisers at the NewFront (VIDEO)

Andy Plesser | Posted 05.01.2016 | Media
Andy Plesser

While advertisers and their agencies are looking for quality programming, they want to buy audiences in a flexible scenario, powered programmatically, explains Lisa Utzschneider, SVP, Sales, Americas, Yahoo, in this interview with Beet.TV

BrightRoll's COO Falck: Nielsen Is Bringing Mobile Ads to 'Parity' With Desktop with Digital Ad Ratings (VIDEO)

Andy Plesser | Posted 05.01.2016 | Technology
Andy Plesser

In our interview with Falck, he talks about the state of BrightRoll as an "agnostic" media platform in the context of its new ownership Bri by Yahoo.

(VIDEO) Time Inc. Has Video Syndication Deal with Amazon, Others

Andy Plesser | Posted 05.01.2016 | Media
Andy Plesser

At its NewFront presentation on Thursday, Time Inc. announced a slate of eleven new programs.   It also announced a syndication agreement with Amaz...

(VIDEO) Programmatic Video is Center Stage at Yahoo NewFront with Brightroll Integration

Andy Plesser | Posted 06.28.2015 | Technology
Andy Plesser

At last night's Yahoo NewFront event at Lincoln Center, interest in programmatic video advertising and the opportunity to buy highly targeted audience...

(VIDEO) Yahoo Announces Expanded Video Offering at NewFronts, CMO Savitt explains

Andy Plesser | Posted 06.28.2015 | Media
Andy Plesser

At the Yahoo NewFront last night, the company announced a number of new programmings in live, vertical "magazines" shows and in the long-form "Yahoo O...

(VIDEO) Virtual Reality Coming to The New York Times Newsroom, Eventually

Andy Plesser | Posted 06.28.2015 | Media
Andy Plesser

The challenges of distributing virtual reality at scale is one of a  number of hurdles at the moment, but the immersive medium will come to The New ...

(VIDEO) Video Journalists Are Finally 'Journalists,' The New York Times' Bruce Headlam Says

Andy Plesser | Posted 06.27.2015 | Media
Andy Plesser

Not that long ago, video journalists were sort of appendages to print reporters, expanding and amplifying print stories.   That role has evolve to wh...

(VIDEO) Yahoo Expands Programmatic Video Ad Offering with Brightroll Integration, Andrew Snyder Explains

Andy Plesser | Posted 06.20.2015 | Media
Andy Plesser

The ability to both sell advertising direct to marketers --  and via programmatic -- will be one of the themes presented at Yahoo's upcoming NewFront event on April 27 at New York's Lincoln Center.

(VIDEO) NewFronts Will Be Bigger, Open To Smaller Firms, IAB's Rothenberg

Andy Plesser | Posted 05.19.2015 | Media
Andy Plesser

The Digital Content NewFronts, the event in which digital content owners get to shop their latest productions to marketers eager for an audience, is...

(VIDEO) WSJ Touts New Tablet Video Magazine at NewFronts

Andy Plesser | Posted 07.05.2014 | Media
Andy Plesser

It's that time of the year when online publishers present their upcoming products and services in the form of so-called "NewFronts" events. In its Ne...

The Huffington Post to Launch in Japan Next Week

Andy Plesser | Posted 07.02.2013 | Media
Andy Plesser

The Huffington Post, which has expanded to a number of countries including Canada, Italy, the U.K., France and most recently to Germany, will launch i...