Advertising on mobile cannot benefit from user-tracking, on-device cookie files like it can on desktop devices. So Adelphic made its own alternative to cookies, to help advertisers target not just mobile users but those same users across devices.
From its place on the desktop mobile, digital video is finding its place in the living room via Internet-connected devices, says Dermot McCormick, President of Video at AOL. We spoke with the former Viacom exec bout the evolution of digital video.
While advertisers and their agencies are looking for quality programming, they want to buy audiences in a flexible scenario, powered programmatically, explains Lisa Utzschneider, SVP, Sales, Americas, Yahoo, in this interview with Beet.TV