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Digital Content

7 Ways to Take Your Content Marketing to the Next Level

John Rampton | Posted 08.24.2016 | Business
John Rampton

Online marketing is all about the content. Content marketing is an essential part of building your business. How else will people find your content -- and by extension your website. Part of converting is a good content plan that allows people to find you and decide that you offer something valuable enough to buy.

The 7 Basic Principles That Dictate Content Marketing Success

Jayson DeMers | Posted 08.11.2016 | Business
Jayson DeMers

Okay, so you want to get into content marketing. I can't blame you. Content marketing has been one of the most talked-about and buzzworthy strategies of the past decade, thanks to its practicality, high potential ROI, and relationship with other online marketing campaigns.

How to Consistently Create Engaging Content

Vickie Gould | Posted 08.11.2016 | Business
Vickie Gould

The pressure's on. It's that time of day. You need to post something on Facebook and write an email to your list. The clock is ticking.... and your mind is a big fat blank.

6 Ways to Inspire New Ideas for Your Content

Neil Sheth | Posted 04.21.2017 | Business
Neil Sheth

The best content producers still conjure new ideas and create insightful content on a regular basis. Their ideas are fresh, they present new perspectives, and they write wonderfully. So, where do they pluck this inspiration from?

Think You Need a Website? The Debate Is Raging More Than Ever.

Joshua Macht | Posted 03.02.2017 | Media
Joshua Macht

We've all witnessed the explosive growth of social media during the past decade. Now, a growing cadre of sites such as Facebook, Twitter, Vine, Instagram and others are morphing into professional publishing platforms.

9 Solid Ways to Repurpose Existing Blog Content Into New Media

Ryan Erskine | Posted 01.19.2017 | Business
Ryan Erskine

You spent all that hard work on your latest article, so don't stop there! You can't make an impact with your writing if nobody sees it.

Content Marketing Guide From the Best Content Director Awardee: Nic McCarthy

Jonha Revesencio | Posted 07.03.2016 | Business
Jonha Revesencio

Today, let's talk a bit more as to where content marketing is headed, what sort of background a content marketer should have to be able to better understand how it works and some tips to move forward.

Infographics Are Evolving

Randy Krum | Posted 06.12.2016 | Business
Randy Krum

Infographics are your opportunity to convey complex ideas and information in a simple and easily digestible manner. Simply put, our brains love visual information. Infographics can make your marketing and advertising stand out in the crowded world of visual content.

Gerry Plaza: Don't Be Fixated on a Single Solution to Problems

Jonha Revesencio | Posted 05.24.2016 | Business
Jonha Revesencio

This is part of the #CareerAdvice series - featuring successful professionals who share their advice to people who would want to take their career to...

The Odd Couple: CBS and Netflix

Michael Rosenblum | Posted 05.11.2016 | TV
Michael Rosenblum

TV networks are nervous because revenues are down. And revenues are down because viewership has dropped 9 percent this year so far (and we are just getting started). And why is viewership down?

5 Lessons for Creating 'Viral' Content From BuzzFeed

Jonha Revesencio | Posted 05.05.2016 | Small Business
Jonha Revesencio

In an effort to reverse engineer BuzzFeed's winning formula for viral content, here's what you can do with your content; based on the 'BuzzFeed Model.'

On a Mission to Introduce Culture to Children's Content

Maryam Zar | Posted 05.06.2015 | Technology
Maryam Zar

For Persians, NoRooz is our strongest point of pride. It is the moment that brings us all together, from various religions and social beliefs to economic realities and ideological tendencies, we all see the moment that Winter turns to Spring, as the moment that we reclaim our common Persian heritage.

10 Quick Tips for Bloggers in 2015

Brian Hanley | Posted 04.11.2015 | Technology
Brian Hanley

Pay attention. Know your audience. Know which topics appeal to your audience. Know which topics don't. Develop posts that answer your audience's most pressing questions. And most importantly, demonstrate your appreciation for the people who follow your blog.

Women in Business Q&A: Elizabeth Scherle, Co-Founder & President, Influenster

Laura Dunn | Posted 03.20.2015 | Business
Laura Dunn

Elizabeth Scherle is the Co-Founder and President of Influenster, the free and unique digital community of consumers shaping the lifestyle marketplace through user-generated, expert social opinion and content.

5 Ways to Market Yourself Visually

Randy Krum | Posted 02.22.2015 | Business
Randy Krum

Visuals communicate complex ideas into something more digestible. Large amounts of text make it harder for our brains to find pertinent information in a timely manner. This problem can be remedied quite easily, by adding images and visuals into marketing yourself.

8 Content Marketing Tips for When No One Reads Your Content

Sajeel Qureshi | Posted 09.13.2014 | Small Business
Sajeel Qureshi

Congrats on posting your infographic, blog, video or webinar. One problem: Uncle Jeb is your only reader. So what should you do?

Content Marketing Templates: What They Are and Why You Need Them

Liz O'Neill Dennison | Posted 08.30.2014 | Business
Liz O'Neill Dennison

Content is a hot topic among marketers right now. 9 in 10 organizations market with content and 78% of CMOs think custom content is the future of mark...

Why Philly Must Persist in Protesting

Christopher Norris | Posted 08.11.2014 | Education
Christopher Norris

There's a lot at stake when it comes to fairly funding public education, but it seems only the teachers, students and parents are sacrificing -- I've never heard of a stadium being closed because the team didn't make the points or a politician's salary being drastically cut to make ends meet.

The Lies We Tell Black Boys and the Truth They Deserve to Hear

Christopher Norris | Posted 07.27.2014 | Black Voices
Christopher Norris

We need to stop teaching our black boys how to survive in a world not designed for them, and instead show them how to design a world that will allow them to thrive as individuals.

5 Tips to Successful Content Marketing

Matthew Collis | Posted 07.08.2014 | Business
Matthew Collis

2. Know your audience

Why Generation Y Is Addicted to Living Life Above the Law

Brian Hanley | Posted 05.13.2014 | Technology
Brian Hanley

My generation must now assume responsibility for its actions. We need to work hand in hand with lawmakers to strike a balance in which copyright law protects existing intellectual property, but doesn't stifle the creation of future intangible assets.

10 Tips For Protecting Your Digital Content

Andrea Smith | Posted 03.11.2014 | Technology
Andrea Smith

So many questions exist about property rights and content; who owns your image, can you re-post someone else's image with credit and what the heck is fair use?

Why Mobile Matters for Women Empowerment

Lynsi Freitag | Posted 03.10.2014 | Impact
Lynsi Freitag

The short translation is this: ensuring women have access to the web and its resources, not only empowers them but, ultimately, affects our society as a whole.

Content Is Bad for Business

Jim Monroe | Posted 03.05.2014 | Media
Jim Monroe

The word "content," applied to great creative work, just feels wrong and diminishes the skills of the artists who create great work. And its overuse by people in media is symbolic of a business that's losing touch with its creators and customers.

From a Silver Spoon to a Mobile Platform -- Transitioning to the Next Gen Wealthy

April Rudin | Posted 10.19.2013 | Impact
April Rudin

It's not news that there is a stark contrast between baby boomers and the next gen. Nor should my readers be surprised that wealth platforms across the globe are seeking to attract these younger wealth holders who, as I noted in my last post, are seeking to "do good while doing well."