It appeared the stunt of "killing" off top celebrities from social networking spheres would easily garner $1 million in a day or two. But after 24 hours, the flow of dollars began to slow. That became a catalyst for fodder.
The Digital Death fundraiser garnered attention by convincing A-list celebrities to quit Twitter and Facebook to raise money to help children suffering from AIDS. But what has become most noteworthy about it has been its underperformance.