Chinese marketers - indeed, marketers everywhere -- need to "rebuild" corporate structures to align assets. True, "pain from change" is unavoidable. But downward vortex of commoditization will be more difficult to bear.
In order to thrive in this time of exponential change and rapid digital disruption, it is imperative to actively scan far outside of your industry looking for new ways to disrupt yourself, before others do it for you.
The essence of a good education is, to a large extent, the ability to recognize an important issue in a particular field of study, analyze a problem if it exists, and determine the best course of action.
We've all heard the word disruption. Most of us think we know what that is. And we've all heard the word digital. Most of us think we know what that is, too. But put them together -- digital disruption -- and they add up to much more than the mere sum of their parts.