As an agency focused solely on content marketing, McMurry/TMG has the opportunity to identify trends in content and its distribution across various industries. Their perspective helps better inform their existing client work, but also where content is heading for the future.
I spoke with Callaway SVP of Marketing, Harry Arnett on what's happening from a digital standpoint with the brand and the golf market as a whole.
Google and Facebook are digital juggernauts that may seem impossible to overcome if you're looking to create the next powerful community online. I spoke with deviantART co-founder Angelo Sotira about his success creating a thriving social network.