We've all heard the statistics and reports on how search engine optimization (SEO) is a critical focus point for businesses on the internet. Setting a perfect stage for customers to come in and patronize your business in the form of a great website design is not just enough to make your business successful.
LinkedIn has listened to us. They're streamlining the experience and merging University and Company Pages, making it easier to reach all your followers at once. The merger includes real-time analytics, curating comments, and all marketing tools you were used to with LinkedIn Company Pages, including the ability to sponsor content and integrating LinkedIn into your digital marketing strategy.
The proliferation of digital technology has forever changed the way that brands and consumers interact with each other; thanks to mobile devices, opportunities for shopping are literally at people's fingertips at any given moment. Brands' storefronts are now their websites, and they can expect foot traffic 24/7.
After six election cycles working for a variety of political candidates running for everything from state senate all the way up to President of the United States, I made a switch, and today 100 percent of my clients are nonprofit organizations. One may think candidate fundraising is completely different from charitable fundraising, but there are lessons to be learned across verticals.
The beginning of every year offers the chance for a fresh start and the opportunity to define how we would like the next 12 months to unfold. Aside from the personal resolutions that most of us have made and are doing our best to keep, a lot of businesses also use this time of year to identify new goals they would like to achieve throughout 2016.