iOS app Android app

Digital Marketing Strategy

3 Digital Marketing Tips to Help Show Value and Engage Users

Gabriel Shaoolian | Posted 02.01.2016 | Business
Gabriel Shaoolian

Most brands typically measure their success online by examining their conversion rate, or in simpler terms, the percentage of users that are taking a certain action on a site that will help accomplish brand goals.

4 Little-Known Branding Strategies You're Probably Not Using

Neil Patel | Posted 01.27.2016 | Business
Neil Patel

Branding is an underused and underappreciated marketing technique. Everyone is familiar with branding, of course, i.e., brand identity. But few marketers are proactively extending their branding efforts to produce more effective marketing.

My Top 8 Free Marketing Tips for New Entrepreneurs

Neil Patel | Posted 01.21.2016 | Business
Neil Patel

Marketing can get real crazy, real fast. There is a large stock of tactics to try, rules to follow, and social media platforms to engage on. For the ...

How To Spend Your Marketing Dollars in 2016

Gabriel Shaoolian | Posted 01.08.2016 | Business
Gabriel Shaoolian

The beginning of every year offers the chance for a fresh start and the opportunity to define how we would like the next 12 months to unfold. Aside from the personal resolutions that most of us have made and are doing our best to keep, a lot of businesses also use this time of year to identify new goals they would like to achieve throughout 2016.

Ad(tech) Men

Oliver Leung | Posted 01.07.2016 | Business
Oliver Leung

Advertising has come a long way since the Internet could fit into our pockets. The reliance on chronic, repetitive effort is being replaced by machines, which could do what humans couldn't in fractions of a second.

Marketers Predict Hottest Trends in Super Bowl 2016 Advertising

Genia Stevens, MBA | Posted 01.27.2016 | Business
Genia Stevens, MBA

It's almost time for Super Bowl fans to settle in front of their massive-sized flat screen TVs and enjoy their favorite part of the big game: the commercials.

13 Things You're Allowed to Steal from Your Competitors

Neil Patel | Posted 12.11.2015 | Business
Neil Patel

In most cases, stealing is wrong. Please don't do it. However, there are cases in which stealing is not only right, but recommended. A little pilferi...

Your Customers Already Know About Your Competitors, and Here's How You Should Handle It

Neil Patel | Posted 12.04.2015 | Business
Neil Patel

Customers deserve much more credit than we tend to give them. They're simply trying to make the best choice possible in a crowded marketplace. They need answers, solutions, and clarity.

3 Low Budget Marketing Strategies for Local Businesses

Elena Prokopets | Posted 12.01.2015 | Business
Elena Prokopets

Online media and social networks have changed the game set. However, a number of local businesses struggle to accept their power and take advantage. Here are three actionable strategies any local business can utilize to leverage their online marketing game without breaking the bank.

3 Growth-Hacking Strategies To Help You Succeed With Your Next Product

Elena Prokopets | Posted 11.04.2015 | Business
Elena Prokopets

You are almost ready to launch your product. You've spent days and nights working hard on it. You are pretty sure it's awesome. Yet your biggest nightmare is that no one will come on the launch day. No downloads. No purchases. No social media buzz. These woes sound familiar?

7 Ways To Better Digitally Market Your Brand

Erin McKelle | Posted 10.07.2015 | Business
Erin McKelle

Here's the thing that no one wants you to know; digital marketing is common sense. While it of course involves technicalities and confusing jargon, as does any field, the methodologies and techniques involved come from using logic and reason to approach any given strategy.

Top 20 Insights Every Marketer Should Know

Rebekah Iliff | Posted 09.29.2015 | Technology
Rebekah Iliff

The challenges of marketing analytics no longer revolve around a lack of data -- quite the opposite is true today. With so many different sets of data to sift through, how do you identify what's most important to your business and which tools will make that data ultra-usable? Because in the end...it's all about utility and actionable insights.

4 Ways to Cater to Your Email Marketing Audience

NextAdvisor.com | Posted 09.18.2015 | Business
NextAdvisor.com

Email marketing is an essential part of any and all marketing strategies now. It allows you to build relationships, communicate new ideas, generate feedback and also helps you gather important data that could translate into sales and relationships with future prospects.

How to Measure Your Content Marketing ROI

Sajeel Qureshi | Posted 08.28.2015 | Business
Sajeel Qureshi

Let's be honest. Content marketing really sucks. For the most part you're doing it as a means to an end to get new leads and sales. You really have no desire to spend hours channeling your inner Maya Angelou writing blog posts about your topic that all sound the same to you.

Signs You Need to Outsource Your Digital Marketing

Sajeel Qureshi | Posted 06.26.2015 | Business
Sajeel Qureshi

Digital marketing budgets are going through the roof, but do most departments understand how to allocate their money? Not really.

How to Market Your Startup

Sajeel Qureshi | Posted 06.11.2015 | Business
Sajeel Qureshi

Marketing a startup is very tricky. Chances are you have very little money and no marketing team. It's like you're Gordon Bombay and trying to lead a bunch of rag-tag kids to the District 5 PeeWee Hockey Championship.

The Problems With Your Marketing Agency

Sajeel Qureshi | Posted 06.04.2015 | Business
Sajeel Qureshi

It's hard to avoid marketing agencies.  There seem to be more marketing agencies and experts than there are businesses to benefit from their help. Are these four common marketing agency problems holding you back from winning business?

3 Reasons Why Your Marketing Fails

Sajeel Qureshi | Posted 05.18.2015 | Small Business
Sajeel Qureshi

Admit it, you've hired marketing people or agencies and fired them with a nasty break-up. It's ok. There are 'marketing haters anonymous' meetings happening all over the world. Are there things you could have done differently? Absolutely.

The Essentials of Blogging for Small Business

Bianca Rothschild | Posted 06.30.2015 | Small Business
Bianca Rothschild

This article is the third in a series of five posts on the basics of online marketing for small business. The series is designed to inform and empower small businesses about their online marketing options and give them the confidence to explore the potential growth opportunities that are available through online marketing.

How To Use Marketing Technologists in Small Business

Sajeel Qureshi | Posted 06.28.2015 | Small Business
Sajeel Qureshi

Most people may think that marketing technologists are people reserved only for big businesses with huge budgets, but if anything, this new type of hire is exactly what small businesses need. Here are a few ways small businesses should use marketing technologists:

3 Dirty Secrets Your Marketing Agency Hides From You

Sajeel Qureshi | Posted 06.23.2015 | Business
Sajeel Qureshi

You may love your marketing agency, but I'll let you in on a secret. If you're a business owner or director of marketing that's paid 5, 6 or even 7 figures for a 'marketing rebrand' lately call your accountant! Your marketing agency is cheating on you.

3 Reasons Why Marketing Technologists Are Your Next Hire

Sajeel Qureshi | Posted 06.02.2015 | Small Business
Sajeel Qureshi

Marketing is becoming more tech-savvy than the IT department. According to CIO Magazine CMOs are going to spend more than CIOs on technology, software and services.

Marriott Gets Bullish on Content Marketing and New Talent Is Grabbing the Horns, Part II

Gordy Grundy | Posted 05.17.2015 | Business
Gordy Grundy

In Los Angeles, artist Malakai was bopping through Facebook. His parents know him as Daniel Cabrera but the street knows him as Malakai. He saw a post that David Beebe had taken a position as Vice President of Creative and Content Marketing for Marriott International. Cool. Malakai knows that guy.

Marriott Gets Bullish on Content Marketing and New Talent Is Grabbing the Horns, Part I

Gordy Grundy | Posted 05.11.2015 | Business
Gordy Grundy

Content Marketing demands great skill and subtlety. I am grateful when Pillsbury offers me a new recipe, but helpful tips on cleaning the bowl are too much. Like a progressive parent hovering over their only child, Content Marketing is a delicate balance of good advice and harassment.

How to Save 10 Hours a Week on Content Marketing

Sajeel Qureshi | Posted 05.11.2015 | Small Business
Sajeel Qureshi

Content marketing is incredibly time-consuming! You know blogging, doing videos and infographics can help you win more business, but who has time for all that when there are other fires to put out!?