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Digital Marketing Strategy

How to Measure Your Content Marketing ROI

Sajeel Qureshi | Posted 08.28.2015 | Business
Sajeel Qureshi

Let's be honest. Content marketing really sucks. For the most part you're doing it as a means to an end to get new leads and sales. You really have no desire to spend hours channeling your inner Maya Angelou writing blog posts about your topic that all sound the same to you.

Signs You Need to Outsource Your Digital Marketing

Sajeel Qureshi | Posted 06.26.2015 | Business
Sajeel Qureshi

Digital marketing budgets are going through the roof, but do most departments understand how to allocate their money? Not really.

How to Market Your Startup

Sajeel Qureshi | Posted 06.11.2015 | Business
Sajeel Qureshi

Marketing a startup is very tricky. Chances are you have very little money and no marketing team. It's like you're Gordon Bombay and trying to lead a bunch of rag-tag kids to the District 5 PeeWee Hockey Championship.

The Problems With Your Marketing Agency

Sajeel Qureshi | Posted 06.04.2015 | Business
Sajeel Qureshi

It's hard to avoid marketing agencies.  There seem to be more marketing agencies and experts than there are businesses to benefit from their help. Are these four common marketing agency problems holding you back from winning business?

3 Reasons Why Your Marketing Fails

Sajeel Qureshi | Posted 05.18.2015 | Small Business
Sajeel Qureshi

Admit it, you've hired marketing people or agencies and fired them with a nasty break-up. It's ok. There are 'marketing haters anonymous' meetings happening all over the world. Are there things you could have done differently? Absolutely.

The Essentials of Blogging for Small Business

Bianca Rothschild | Posted 06.30.2015 | Small Business
Bianca Rothschild

This article is the third in a series of five posts on the basics of online marketing for small business. The series is designed to inform and empower small businesses about their online marketing options and give them the confidence to explore the potential growth opportunities that are available through online marketing.

How To Use Marketing Technologists in Small Business

Sajeel Qureshi | Posted 06.28.2015 | Small Business
Sajeel Qureshi

Most people may think that marketing technologists are people reserved only for big businesses with huge budgets, but if anything, this new type of hire is exactly what small businesses need. Here are a few ways small businesses should use marketing technologists:

3 Dirty Secrets Your Marketing Agency Hides From You

Sajeel Qureshi | Posted 06.23.2015 | Business
Sajeel Qureshi

You may love your marketing agency, but I'll let you in on a secret. If you're a business owner or director of marketing that's paid 5, 6 or even 7 figures for a 'marketing rebrand' lately call your accountant! Your marketing agency is cheating on you.

3 Reasons Why Marketing Technologists Are Your Next Hire

Sajeel Qureshi | Posted 06.02.2015 | Small Business
Sajeel Qureshi

Marketing is becoming more tech-savvy than the IT department. According to CIO Magazine CMOs are going to spend more than CIOs on technology, software and services.

Marriott Gets Bullish on Content Marketing and New Talent Is Grabbing the Horns, Part II

Gordy Grundy | Posted 05.17.2015 | Business
Gordy Grundy

In Los Angeles, artist Malakai was bopping through Facebook. His parents know him as Daniel Cabrera but the street knows him as Malakai. He saw a post that David Beebe had taken a position as Vice President of Creative and Content Marketing for Marriott International. Cool. Malakai knows that guy.

Marriott Gets Bullish on Content Marketing and New Talent Is Grabbing the Horns, Part I

Gordy Grundy | Posted 05.11.2015 | Business
Gordy Grundy

Content Marketing demands great skill and subtlety. I am grateful when Pillsbury offers me a new recipe, but helpful tips on cleaning the bowl are too much. Like a progressive parent hovering over their only child, Content Marketing is a delicate balance of good advice and harassment.

How to Save 10 Hours a Week on Content Marketing

Sajeel Qureshi | Posted 05.11.2015 | Small Business
Sajeel Qureshi

Content marketing is incredibly time-consuming! You know blogging, doing videos and infographics can help you win more business, but who has time for all that when there are other fires to put out!?

4 Things Michael Jackson Knew About Content Marketing

Sajeel Qureshi | Posted 05.04.2015 | Small Business
Sajeel Qureshi

What comes to your mind when you think of Michael Jackson? Entertainer? Definitely, controversial? Probably, content marketer? Absolutely.

3 Growth Hacking Tips to Master From Drug Dealers

Sajeel Qureshi | Posted 04.11.2015 | Small Business
Sajeel Qureshi

How can something disastrous to your health and expensive like narcotics have such a huge following? Through uncomplicated and effective growth hacking. Here are three things you can learn from the marketing environment for drugs.

Social Media and PR Event Digital Marketing Success

Jeremy Harris Lipschultz | Posted 03.15.2015 | Business
Jeremy Harris Lipschultz

Facebook-promoted posts helped Loessfest 2014 in Council Bluffs, Iowa beat attendance goals by driving website traffic, raising awareness and reinforcing messaging through traditional radio promotion.

3 Things the X-Men Know About Digital Marketing That You Don't

Sajeel Qureshi | Posted 02.28.2015 | Small Business
Sajeel Qureshi

The X Men are the world's greatest super team. They have a team that works together, trains together and is fueled by a great leader. The only way they could achieve their goals is through teamwork and a slew of skill sets to pull from.

4 Tips to Hone Your Content Marketing Strategy

Eric Fischgrund | Posted 01.11.2015 | Business
Eric Fischgrund

As any marketing professional or firm will tell you, it is no longer difficult or necessary to SELL clients and agencies on content marketing strategies highlighted by targeted blog posts, short videos and whitepapers busting with statistics.

The 4 Types of Viral Content: A Study Based on 300 Social Media Accounts

Sajeel Qureshi | Posted 12.22.2014 | Small Business
Sajeel Qureshi

The 4 Types Of Viral Content - A Study Based on 300 Social Media Accounts Recently our team at Computan studied 300 social media accounts on Facebo...

The First 6 Months With Your New Digital Marketing Specialist

Sajeel Qureshi | Posted 11.22.2014 | Small Business
Sajeel Qureshi

You need a marketing person that understands digital and how your business can benefit from it. Instead, 6 months ago you hired a techie and trapped them in a marketer's body.

3 Things the Beatles Can Teach You About Content Marketing

Sajeel Qureshi | Posted 11.16.2014 | Small Business
Sajeel Qureshi

The Beatles are often credited as the greatest rock band of all time. Their following is huge now, but if you look at their beginnings you'll discover something else about the Beatles. They are great content marketers.

What Your First Step In Digital Marketing Should Be

Sajeel Qureshi | Posted 11.10.2014 | Small Business
Sajeel Qureshi

Think your business is 'too complicated' for an app or there isn't 'an app for that' yet? Go get a sobriety test.

The Future Of Digital Marketing

Sajeel Qureshi | Posted 10.26.2014 | Small Business
Sajeel Qureshi

You don't need a crystal ball or a 1985 DeLorean to see where the future of digital marketing is headed. Just look at another one of your business areas for insight: IT.

Why LinkedIn Is the Most Powerful Marketing Tool of the 21st Century

Anfernee Chansamooth | Posted 10.25.2014 | Business
Anfernee Chansamooth

LinkedIn is the most powerful marketing tool of the 21st century and there are three main reasons why -- media, partnerships and clients. Before we get into the specifics let me share some background with you.

Barry Wacksman and Chris Stutzman on #AOLBUILD Moderated by @SHINGY

AOL BUILD | Posted 10.14.2014 | Business
AOL BUILD

Gino DePinto, AOL BUILD From digital ad agency R/GA, authors Barry Wacksman and Chris Stutzman take the #AOLBUILD stage to present their new book ...

Why You Should Outsource Your Digital Marketing

Sajeel Qureshi | Posted 10.05.2014 | Small Business
Sajeel Qureshi

You need someone in-house to keep the digital agency utilized and take the marketing campaign to the web, but not to do the work in house.