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Digital Marketing Strategy

6 Digital Marketing Strategies You Need To Adopt In 2017

Kathleen Maloney | Posted 02.07.2017 | Business
Kathleen Maloney

Doing business today means finding a way to market your company by harnessing the power of the internet.

7 Ways to Convert More of Your Holiday Website Traffic into Sales

Jonathan Long | Posted 11.30.2016 | Business
Jonathan Long

We are in the middle of the holiday season, which is a prime time to generate increased online revenue. Last year, holiday season U.S. retail e-commer...

Top 3 Digital Marketing Tips to Earn More Traffic to Your Website

William Morrow | Posted 09.20.2016 | Business
William Morrow

We've all heard the statistics and reports on how search engine optimization (SEO) is a critical focus point for businesses on the internet. Setting a perfect stage for customers to come in and patronize your business in the form of a great website design is not just enough to make your business successful.

Finally! LinkedIn University and Company Pages Merge

Jason Boucher | Posted 09.14.2016 | Technology
Jason Boucher

LinkedIn has listened to us. They're streamlining the experience and merging University and Company Pages, making it easier to reach all your followers at once. The merger includes real-time analytics, curating comments, and all marketing tools you were used to with LinkedIn Company Pages, including the ability to sponsor content and integrating LinkedIn into your digital marketing strategy.

Why A Social Media Strategy Isn't Enough

Sophie Andrews | Posted 09.06.2016 | Business
Sophie Andrews

The one constant that you can count on when it comes to marketing your products and services online is that nothing ever stays the same. Just as soon ...

Going Global: How Digital Marketers Can Ensure International Success

Seamas Egan | Posted 08.10.2016 | Business
Seamas Egan

The proliferation of digital technology has forever changed the way that brands and consumers interact with each other; thanks to mobile devices, opportunities for shopping are literally at people's fingertips at any given moment. Brands' storefronts are now their websites, and they can expect foot traffic 24/7.

Drive People Crazy: Create An Unforgettable Personal Brand For Your Start-Up or Career Part 1

Alona Elkayam | Posted 07.21.2016 | Business
Alona Elkayam

If Momma were the decision maker, I might have gotten that job offer I lost a few years ago because they thought I wasn't someone who rolled up their sleeves. Didn't they hear me say I started my own award-winning, multi-million dollar agency in the most cut-throat city in the world?

My 12 Week Online Visibility Experiment.

Stephanie Fiteni | Posted 06.01.2016 | Business
Stephanie Fiteni

As a digital strategist and Online Visbility Coach I often get asked questions about what works online. Sometimes I have no answer; and this frustrate...

8 Tactics That Unicorn Startups Use to Grow

Neil Patel | Posted 04.29.2016 | Business
Neil Patel

Although I've cautioned about not becoming a unicorn startup, that doesn't mean there's nothing to learn from them. A startup that surpasses $1 billio...

Lessons Political Campaigns Can Learn from Nonprofits

Angela Struebing | Posted 03.29.2016 | Politics
Angela Struebing

After six election cycles working for a variety of political candidates running for everything from state senate all the way up to President of the United States, I made a switch, and today 100 percent of my clients are nonprofit organizations. One may think candidate fundraising is completely different from charitable fundraising, but there are lessons to be learned across verticals.

Is your website working?

Josh Gershonowicz | Posted 03.29.2016 | Business
Josh Gershonowicz

In an earlier blog, we covered the importance of Google Analytics as it relates to your website. Google Analytics holds the power to strengthen your m...

3 LinkedIn Hacks I Bet You Didn't Know

Anfernee Chansamooth | Posted 03.29.2016 | Business
Anfernee Chansamooth

LinkedIn, every professional knows about it, but how many actually leverage it properly?

The Science Behind Designing a Website for Maximum Leads

Daniel Scalco | Posted 03.11.2016 | Business
Daniel Scalco

Whether you're designing your own website or hiring a developer, it's important to know exactly what you want from your website. For most business own...

4 Ways to Merge Online and Offline for Retailers

Kali Kasprzyk | Posted 03.08.2016 | Business
Kali Kasprzyk

Google the phrase omnichannel for retailers or online/offline retail strategy. The articles on this topic and stats around it are mind blowing. And still, most retailers don't employ an Omnichannel strategy, and those that do have only touched upon the possibilities which present themselves.

Why Video Marketing is the New Darling of the Marketing World

Swati Joshi | Posted 02.15.2017 | Business
Swati Joshi

Videos drive traffic and engagement, they convey information better than other types of content and promote trust in the brand and its products. Little wonder then, that video is becoming a critical component of every company's marketing mix.

3 Digital Marketing Tips to Help Show Value and Engage Users

Gabriel Shaoolian | Posted 02.01.2017 | Business
Gabriel Shaoolian

Most brands typically measure their success online by examining their conversion rate, or in simpler terms, the percentage of users that are taking a certain action on a site that will help accomplish brand goals.

4 Little-Known Branding Strategies You're Probably Not Using

Neil Patel | Posted 01.27.2017 | Business
Neil Patel

Branding is an underused and underappreciated marketing technique. Everyone is familiar with branding, of course, i.e., brand identity. But few marketers are proactively extending their branding efforts to produce more effective marketing.

My Top 8 Free Marketing Tips for New Entrepreneurs

Neil Patel | Posted 01.20.2017 | Business
Neil Patel

Marketing can get real crazy, real fast. There is a large stock of tactics to try, rules to follow, and social media platforms to engage on. For the ...

How To Spend Your Marketing Dollars in 2016

Gabriel Shaoolian | Posted 01.08.2017 | Business
Gabriel Shaoolian

The beginning of every year offers the chance for a fresh start and the opportunity to define how we would like the next 12 months to unfold. Aside from the personal resolutions that most of us have made and are doing our best to keep, a lot of businesses also use this time of year to identify new goals they would like to achieve throughout 2016.

Ad(tech) Men

Oliver Leung | Posted 01.07.2017 | Business
Oliver Leung

Advertising has come a long way since the Internet could fit into our pockets. The reliance on chronic, repetitive effort is being replaced by machines, which could do what humans couldn't in fractions of a second.

13 Things You're Allowed to Steal from Your Competitors

Neil Patel | Posted 12.11.2016 | Business
Neil Patel

In most cases, stealing is wrong. Please don't do it. However, there are cases in which stealing is not only right, but recommended. A little pilferi...

Your Customers Already Know About Your Competitors, and Here's How You Should Handle It

Neil Patel | Posted 12.04.2016 | Business
Neil Patel

Customers deserve much more credit than we tend to give them. They're simply trying to make the best choice possible in a crowded marketplace. They need answers, solutions, and clarity.

3 Low Budget Marketing Strategies for Local Businesses

Elena Prokopets | Posted 11.30.2016 | Business
Elena Prokopets

Online media and social networks have changed the game set. However, a number of local businesses struggle to accept their power and take advantage. Here are three actionable strategies any local business can utilize to leverage their online marketing game without breaking the bank.

3 Growth-Hacking Strategies To Help You Succeed With Your Next Product

Elena Prokopets | Posted 11.04.2016 | Business
Elena Prokopets

You are almost ready to launch your product. You've spent days and nights working hard on it. You are pretty sure it's awesome. Yet your biggest nightmare is that no one will come on the launch day. No downloads. No purchases. No social media buzz. These woes sound familiar?

7 Ways To Better Digitally Market Your Brand

Erin McKelle | Posted 10.07.2016 | Business
Erin McKelle

Here's the thing that no one wants you to know; digital marketing is common sense. While it of course involves technicalities and confusing jargon, as does any field, the methodologies and techniques involved come from using logic and reason to approach any given strategy.