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Digital Marketing Strategy

3 Reasons Why Marketing Technologists Are Your Next Hire

Sajeel Qureshi | Posted 04.03.2015 | Small Business
Sajeel Qureshi

Marketing is becoming more tech-savvy than the IT department. According to CIO Magazine CMOs are going to spend more than CIOs on technology, software and services.

Marriott Gets Bullish on Content Marketing and New Talent Is Grabbing the Horns, Part II

Gordy Grundy | Posted 03.18.2015 | Business
Gordy Grundy

In Los Angeles, artist Malakai was bopping through Facebook. His parents know him as Daniel Cabrera but the street knows him as Malakai. He saw a post that David Beebe had taken a position as Vice President of Creative and Content Marketing for Marriott International. Cool. Malakai knows that guy.

Marriott Gets Bullish on Content Marketing and New Talent Is Grabbing the Horns, Part I

Gordy Grundy | Posted 03.18.2015 | Business
Gordy Grundy

Content Marketing demands great skill and subtlety. I am grateful when Pillsbury offers me a new recipe, but helpful tips on cleaning the bowl are too much. Like a progressive parent hovering over their only child, Content Marketing is a delicate balance of good advice and harassment.

How to Save 10 Hours a Week on Content Marketing

Sajeel Qureshi | Posted 03.12.2015 | Small Business
Sajeel Qureshi

Content marketing is incredibly time-consuming! You know blogging, doing videos and infographics can help you win more business, but who has time for all that when there are other fires to put out!?

4 Things Michael Jackson Knew About Content Marketing

Sajeel Qureshi | Posted 03.11.2015 | Small Business
Sajeel Qureshi

What comes to your mind when you think of Michael Jackson? Entertainer? Definitely, controversial? Probably, content marketer? Absolutely.

3 Growth Hacking Tips to Master From Drug Dealers

Sajeel Qureshi | Posted 04.11.2015 | Small Business
Sajeel Qureshi

How can something disastrous to your health and expensive like narcotics have such a huge following? Through uncomplicated and effective growth hacking. Here are three things you can learn from the marketing environment for drugs.

Social Media and PR Event Digital Marketing Success

Jeremy Harris Lipschultz | Posted 03.15.2015 | Business
Jeremy Harris Lipschultz

Facebook-promoted posts helped Loessfest 2014 in Council Bluffs, Iowa beat attendance goals by driving website traffic, raising awareness and reinforcing messaging through traditional radio promotion.

3 Things the X-Men Know About Digital Marketing That You Don't

Sajeel Qureshi | Posted 02.28.2015 | Small Business
Sajeel Qureshi

The X Men are the world's greatest super team. They have a team that works together, trains together and is fueled by a great leader. The only way they could achieve their goals is through teamwork and a slew of skill sets to pull from.

4 Tips to Hone Your Content Marketing Strategy

Eric Fischgrund | Posted 01.11.2015 | Business
Eric Fischgrund

As any marketing professional or firm will tell you, it is no longer difficult or necessary to SELL clients and agencies on content marketing strategies highlighted by targeted blog posts, short videos and whitepapers busting with statistics.

The 4 Types of Viral Content: A Study Based on 300 Social Media Accounts

Sajeel Qureshi | Posted 12.22.2014 | Small Business
Sajeel Qureshi

The 4 Types Of Viral Content - A Study Based on 300 Social Media Accounts Recently our team at Computan studied 300 social media accounts on Facebo...

The First 6 Months With Your New Digital Marketing Specialist

Sajeel Qureshi | Posted 11.22.2014 | Small Business
Sajeel Qureshi

You need a marketing person that understands digital and how your business can benefit from it. Instead, 6 months ago you hired a techie and trapped them in a marketer's body.

3 Things the Beatles Can Teach You About Content Marketing

Sajeel Qureshi | Posted 11.16.2014 | Small Business
Sajeel Qureshi

The Beatles are often credited as the greatest rock band of all time. Their following is huge now, but if you look at their beginnings you'll discover something else about the Beatles. They are great content marketers.

What Your First Step In Digital Marketing Should Be

Sajeel Qureshi | Posted 11.10.2014 | Small Business
Sajeel Qureshi

Think your business is 'too complicated' for an app or there isn't 'an app for that' yet? Go get a sobriety test.

The Future Of Digital Marketing

Sajeel Qureshi | Posted 10.26.2014 | Small Business
Sajeel Qureshi

You don't need a crystal ball or a 1985 DeLorean to see where the future of digital marketing is headed. Just look at another one of your business areas for insight: IT.

Why LinkedIn Is the Most Powerful Marketing Tool of the 21st Century

Anfernee Chansamooth | Posted 10.25.2014 | Business
Anfernee Chansamooth

LinkedIn is the most powerful marketing tool of the 21st century and there are three main reasons why -- media, partnerships and clients. Before we get into the specifics let me share some background with you.

Barry Wacksman and Chris Stutzman on #AOLBUILD Moderated by @SHINGY

AOL BUILD | Posted 10.14.2014 | Business
AOL BUILD

Gino DePinto, AOL BUILD From digital ad agency R/GA, authors Barry Wacksman and Chris Stutzman take the #AOLBUILD stage to present their new book ...

Why You Should Outsource Your Digital Marketing

Sajeel Qureshi | Posted 10.05.2014 | Small Business
Sajeel Qureshi

You need someone in-house to keep the digital agency utilized and take the marketing campaign to the web, but not to do the work in house.

The Right Digital-Marketing Partner in 5 Steps

Sajeel Qureshi | Posted 09.22.2014 | Small Business
Sajeel Qureshi

Most small-medium businesses (SMBs) would rather pick potatoes than pick a digital-marketing partner. Digital marketing is filled with clutter and confusion. SMBs know digital can help but are unsure of where to start. Having a great partner helps, but finding a great partner can be expensive and counterproductive to your goals.

Digitally Present... Physically Absent?

Shruti Eva Saini | Posted 09.20.2014 | GPS for the Soul
Shruti Eva Saini

Digital connection fosters human connection. To the point where it sometimes becomes difficult to have the latter without the former enabling it. That's a pretty profound place for us, a society of social connectors, to be in.

What Digital Marketing Activities Should and Shouldn't Be Outsourced

Sajeel Qureshi | Posted 09.01.2014 | Small Business
Sajeel Qureshi

SMBs staff their teams with digital marketing specialists. This reaffirms businesses understand digital marketing's significance. It reaffirms another thing too. Lots of businesses are clueless about digital marketing.

Digital Marketing Mailbag - Your Questions Answered

Sajeel Qureshi | Posted 08.27.2014 | Small Business
Sajeel Qureshi

Welcome to the Digital Marketing Mailbag! Thank you to everyone that asked a question and some will be used in future columns as well. Feel free to submit questions for future mailings! Otherwise I will have to pull them from my fake inbox.

What Digital Marketing Tool to Use and When

Sajeel Qureshi | Posted 08.26.2014 | Small Business
Sajeel Qureshi

You don't unscrew a nail with a chainsaw (at least when you're sober). Below is what small businesses must understand about the key digital tools available.

5 Simple Digital Marketing Strategies That Can Help Your Business Grow

Roger Bryan | Posted 09.11.2014 | Small Business
Roger Bryan

Digital marketing is a great way for small businesses to prosper, but going into the process blindly can leave you with a jumbled mess.

Funnel Hacking for Beginners

Elaine Thompson | Posted 02.08.2014 | Technology
Elaine Thompson

The key thing here is to monitor and understand what is working in your digital marketing mix.

3 Digital Marketing Tips to Help You Stay Sane

Ilana Greene | Posted 01.23.2014 | Business
Ilana Greene

Digital marketing is such a complex beast that even the most seasoned pros have violent episodes of frustrations. These three tips can be applied to any campaign right away, hopefully adding a little serenity to your workflow.