The beginning of every year offers the chance for a fresh start and the opportunity to define how we would like the next 12 months to unfold. Aside from the personal resolutions that most of us have made and are doing our best to keep, a lot of businesses also use this time of year to identify new goals they would like to achieve throughout 2016.
The challenges of marketing analytics no longer revolve around a lack of data -- quite the opposite is true today. With so many different sets of data to sift through, how do you identify what's most important to your business and which tools will make that data ultra-usable? Because in the end...it's all about utility and actionable insights.
This article is the third in a series of five posts on the basics of online marketing for small business. The series is designed to inform and empower small businesses about their online marketing options and give them the confidence to explore the potential growth opportunities that are available through online marketing.