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Digital Marketing

5 Ways to Boost Your Website's SEO Game

Marisa Sanfilippo | Posted 09.28.2016 | Business
Marisa Sanfilippo

Search engine optimization (SEO) has become an important part of marketing strategies in a variety of industries across the globe.

A Mindful Thought Leader: YapStone CEO Tom Villante gets Personal about his Brand

Stacey Cohen | Posted 09.28.2016 | Business
Stacey Cohen

In 1999, CEO and co-founder Tom Villante started YapStone with an ambitious goal: Converting pesky paper bills into online payments. Shortly after, YapStone debuted RentPayment -- the first payment solution for the apartment rental industry -- and changed the way payments are processed.

THINK: The Four Ideas That Matter In Digital Media This Week

Todd Lombardo | Posted 09.27.2016 | Business
Todd Lombardo

Your 60-second read for September 6: Rogue One is coming; billboards are hot; the power of podcasts; and more. This is what matters this week in digit...

Signs Your Website Isn't Working

Josh Gershonowicz | Posted 09.22.2016 | Business
Josh Gershonowicz

Think back to the last time you visited a new store. What was the first thing you noticed? And how did it make you feel?

Top 3 Digital Marketing Tips to Earn More Traffic to Your Website

William Morrow | Posted 09.20.2016 | Business
William Morrow

We've all heard the statistics and reports on how search engine optimization (SEO) is a critical focus point for businesses on the internet. Setting a perfect stage for customers to come in and patronize your business in the form of a great website design is not just enough to make your business successful.

2016 State of Digital Transformation

Vala Afshar | Posted 09.20.2016 | Technology
Vala Afshar

"Efforts in customer experience often serve as the heart and soul of digital transformation." - Brian Solis In the age of the customer, the next gene...

Marketing from the Heart: A Twenty-Year-Old's Journey from Cardiac Kid to Marketing Maven

Charmaine Belonio | Posted 09.20.2016 | Business
Charmaine Belonio

I got the chance to interview Daniel Wallock. He is a Sarah Lawrence Student, heart condition survivor and business owner who has done marketing projects with over 25 brands.

Digital Dining: 10 Social Media Platforms Restaurants Are Using To Drive ROI

Carla Deter | Posted 10.24.2016 | Business
Carla Deter

The Restaurant Social Media Index is designed to provide learning that will help restaurants become more robust and effective in their use of social media, digital content and brand development.

Selling Broadway's Razzle Dazzle in a Tech-Fueled World

Damian Bazadona | Posted 09.29.2016 | Business
Damian Bazadona

It is my privilege to work in one of the greatest industries on the planet -- Broadway. It's not just the razzle dazzle; it's the passion that fuels an entire industry dedicated to creating platforms for stories that need to be told. And from that perspective, the theater business is essentially a content business.

Finally! LinkedIn University and Company Pages Merge

Jason Boucher | Posted 09.14.2016 | Technology
Jason Boucher

LinkedIn has listened to us. They're streamlining the experience and merging University and Company Pages, making it easier to reach all your followers at once. The merger includes real-time analytics, curating comments, and all marketing tools you were used to with LinkedIn Company Pages, including the ability to sponsor content and integrating LinkedIn into your digital marketing strategy.

Here's a Method That's Helping Small Instagram Accounts Grow Their Following FAST!

Jonathan Chan | Posted 09.13.2016 | Business
Jonathan Chan

Are you tired of posting to your 100 followers on Instagram without generating any real results? I know that can be very frustrating, so today let's...

Insights on Video Marketing for Small Business Growth

Alex Ivanovs | Posted 09.12.2016 | Business
Alex Ivanovs

The days of doing behind the curtain marketing are beginning to fade as more businesses are challenged with making meaningful and worthwhile relations...

The Next Generation of Customer Experience Will Be Powered by AI

Vala Afshar | Posted 09.09.2016 | Technology
Vala Afshar

"Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world." -- Albert Einstein The entire planet of people...

Houston Digital Marketing: 5 Unique Ways to Generate Online Leads

Siva Yenneti | Posted 09.06.2016 | Business
Siva Yenneti

It can be tough to navigate the waters of the ever-changing Houston digital marketing world. There is a lot of chatter out there about how to best set...

3 Reasons to Treat Your Business Like Your Dream Car

Michelle Renee | Posted 09.07.2016 | Business
Michelle Renee

I was driving down Interstate 5 over the weekend. I looked over to my left and flying by me was a sexy, beautiful jet black Maserati. I grew up w...

Wipro CMO: Winning At The Intersection of Business And Technology

Vala Afshar | Posted 08.30.2016 | Technology
Vala Afshar

Wipro Ltd (NYSE:WIT) is a global information technology, consulting and outsourcing company with 170,000+ workforce serving clients in 175+ cities acr...

Join the Class of The New Rich

Milena Milićević | Posted 08.30.2016 | Business
Milena Milićević

To put it simply, the New Rich are the class of people who abandon the predetermined life-plan: go to university, find a steady job, settle down, pay the mortgage for the next 30 years and enjoy life when you retire.

Digital Detox

Lori Axler | Posted 08.29.2016 | Technology
Lori Axler

On my family adventure this summer, I gave into the unreliable cell reception throughout several national parks from Yellowstone down to The Petrified Forest...and UNPLUGGED.

The Importance of Digital Marketing for Storage Companies

Adeyemi Adetilewa | Posted 08.29.2016 | Technology
Adeyemi Adetilewa

In a world fueled by consumerism and impulse buying, there is a growing need for storage services. All across the world, companies involved in storage are competing against each other.

5 Reasons to Consider a New Domain Extensions for Your New Business

Jonathan Long | Posted 08.26.2016 | Business
Jonathan Long

The .com domain extension has been the clear leader, and honestly, always will be. For new businesses, finding an exact-match .com domain that matches their business name often becomes a very difficult task. Many new startups will secure a domain prior to finalizing their name for this very reason.

Finding Success Through Snapchat

Damian Bazadona | Posted 08.25.2016 | Business
Damian Bazadona

Let's talk Snapchat. You know, the app every marketer loves to talk about but few actually use. The one that has pulled a few levers on the hype machine with great success and is mentioned in almost every marketing/advertising article these days.

Three Reasons Companies Are Using Digital Influencers To Grow Their Businesses

Shanicia Boswell | Posted 08.17.2016 | Business
Shanicia Boswell

Companies are not just using Digital Influencers to grow their businesses, they are paying them....and paying them well.

How To Create a Winning Digital Marketing Strategy For Your Industry

Siva Yenneti | Posted 08.15.2016 | Business
Siva Yenneti

It's 2016. By now, everyone knows the importance of having a strong online presence for your brand. Business owners who swore they would never need so...

5 Steps to Create a Podcast

Karam Singh Sethi | Posted 08.22.2016 | Technology
Karam Singh Sethi

Serial broke ground in new media storytelling. The seminal podcast, which investigated the 1999 murder of a Baltimore teen, integrated the most enthralling facets of investigative reporting--mystery, justice, and truth.

Only 15% of Companies Have Advanced Marketing Capabilities

Vala Afshar | Posted 08.15.2016 | Technology
Vala Afshar

Digital transformation in marketing is simply the application of information and technology to bolster marketer's performance. The marketing technolog...