We've all heard the statistics and reports on how search engine optimization (SEO) is a critical focus point for businesses on the internet. Setting a perfect stage for customers to come in and patronize your business in the form of a great website design is not just enough to make your business successful.
It is my privilege to work in one of the greatest industries on the planet -- Broadway. It's not just the razzle dazzle; it's the passion that fuels an entire industry dedicated to creating platforms for stories that need to be told. And from that perspective, the theater business is essentially a content business.
LinkedIn has listened to us. They're streamlining the experience and merging University and Company Pages, making it easier to reach all your followers at once. The merger includes real-time analytics, curating comments, and all marketing tools you were used to with LinkedIn Company Pages, including the ability to sponsor content and integrating LinkedIn into your digital marketing strategy.