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Digital Media Marketing

The Digital Voice of Philanthropy

Avis Richards | Posted 06.09.2015 | Impact
Avis Richards

For every global concern, there is a philanthropic group eager to combat it. They have their mission, vision and goals perfectly printed on company stationary, and with that, they feel ready to change the world -- but I would like to add one more element for consideration: digital media.

Digital Advertising Expected To Climb, While Traditional Media May Be In Trouble

The Huffington Post | Jackson Connor | Posted 03.24.2015 | Media

Well, the good news is that marketing agencies are expected to spend a total of $540 billion worldwide on advertising in 2015, led by a 15.7 percent g...

Why I Turned Down 2 Full-Time Job Offers Out of College to Freelance and Travel

Hailley Griffis | Posted 02.08.2015 | Travel
Hailley Griffis

I decided to go and take what I want from the world, rather than take what the world was throwing at me.

Social Media Is Dead

Beverly Macy | Posted 12.21.2014 | Business
Beverly Macy

Actually, social media is slowly morphing into Digital Media -- an umbrella that covers Social, Mobile, Web, Games, and Apps.

The Right Digital-Marketing Partner in 5 Steps

Sajeel Qureshi | Posted 09.22.2014 | Small Business
Sajeel Qureshi

Most small-medium businesses (SMBs) would rather pick potatoes than pick a digital-marketing partner. Digital marketing is filled with clutter and confusion. SMBs know digital can help but are unsure of where to start. Having a great partner helps, but finding a great partner can be expensive and counterproductive to your goals.

'YO' I'm Not Impressed

Jamie Silverman | Posted 08.26.2014 | Technology
Jamie Silverman

Next time you're contemplating sending a "Yo" to a person in the hopes of a positive response, take a step back and consider what yo doing.

When Neurotic Behavior Is Actually Good for You

Devora Rogers | Posted 08.25.2014 | Business
Devora Rogers

If you've just spent three hours researching which travel bag to buy, know that you're not alone.

Mad Men Vs. Digibabble

David Sable | Posted 03.15.2014 | Business
David Sable

The Whole Egg is based on a consumer view; the understanding that there is no perfectly symmetrical way to pigeonhole a person's viewing/watching/listening/doing habits and the deep insight that data is a key to delivering value to said consumer.

Decoding Social Influence: The Marriage of Marketing and Data Science

Olly Downs | Posted 12.08.2013 | Technology
Olly Downs

From a very early age, our decisions are subject to the influence of others. And although we all shrugged our shoulders when our mothers asked that question to prove her point, the same question is continually asked by marketers "If one customer behaves in a certain way, will others follow suit?" And more specifically "If one customer leaves, will her connections do the same?"