Most small-medium businesses (SMBs) would rather pick potatoes than pick a digital-marketing partner. Digital marketing is filled with clutter and confusion. SMBs know digital can help but are unsure of where to start. Having a great partner helps, but finding a great partner can be expensive and counterproductive to your goals.
From a very early age, our decisions are subject to the influence of others. And although we all shrugged our shoulders when our mothers asked that question to prove her point, the same question is continually asked by marketers "If one customer behaves in a certain way, will others follow suit?" And more specifically "If one customer leaves, will her connections do the same?"