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Digital Media

YouTube Kids: Implications for the Kids Media Industries

David Kleeman | Posted 02.26.2015 | Media
David Kleeman

Kids already spend lots of time with YouTube, and it's become not only a top entertainment destination, but a key contributor to their learning. Increasingly, young people look for visual demonstrations to answer questions.

10 Tips For Improving Parent-Teen Relationships

Annie Fox | Posted 02.24.2015 | Parents
Annie Fox

You know your child is an adolescent (semi-formed human) when she or he: Gives you attitude over stuff that's never been an issue before. Refuses t...

Marketing Must Evolve or Die

Jure Klepic | Posted 02.23.2015 | Small Business
Jure Klepic

With the advent of digital marketing, content marketing, social media, and big data, every notion of what works to catch a consumer's attention and motivate a purchase has been turned on its head.

4 Reasons Your Business Should Consider AdWords Paid Search Marketing

Jonathan Long | Posted 02.20.2015 | Small Business
Jonathan Long

If you haven't given paid search a try yet or if you are on the fence still then take a minute to read through the follow four reasons that your business should start an AdWords campaign.

Jackson Connor

Jose Antonio Vargas Teams With LA Times For New Media Platform, #EmergingUS

HuffingtonPost.com | Jackson Connor | Posted 02.19.2015 | Media

When journalist Jose Antonio Vargas first arrived in the U.S. from the Philippines at the age of 12, the bustle of Los Angeles International Airport w...

The Digital Marketing Revolution's Multicultural Core

Cesar M. Melgoza | Posted 02.18.2015 | Technology
Cesar M. Melgoza

For today's digital marketers, I ask a simple question: "Are multicultural audiences a key component of your digital strategy?" If you don't know the answer, then a huge business opportunity is probably passing you by.

Social Commerce Moves to Land Grab Phase at Warp Speed

Lee Traupel | Posted 02.19.2015 | Small Business
Lee Traupel

The face of sales is longer mired in the old school approach imprinted in the culture by David Mamet's culture defining "GlenGarry Glen Ross" - a tale of desperate men chasing the American dream, using outdated sales "methods."

Disruptive Women: Erin Day, New York Television Festival and Indie TV

Maura Kelly | Posted 02.17.2015 | Business
Maura Kelly

Erin Day is the Festival Director of the New York Television Festival (NYTVF). Founded in 2005, the NYTVF is a pioneer of the independent television movement, connecting its community of artists with leading networks, studios and brands.

Rehab Camp -- It's Not What You Think (It's MUCH Better)

Debra Fine | Posted 02.13.2015 | Business
Debra Fine

I, like many parents of middle-schoolers, sent my kids to camp. Each time, seeing them off left me with mixed emotions. Euphoria was the big one (sor...

Where Are You Walter Cronkite?

Chris Komisarjevsky | Posted 02.12.2015 | Media
Chris Komisarjevsky

It would seem that the fall of Brian Williams is a tragic tale of style over substance. Ego and the temptation to embellish for talk show chit-chat won out over the simple truth. And with really nothing to be gained by tales of RPGs and a floating body. But everything to be lost. Especially trust.

Content Marketing Best Practices for Business Focused Brands

Lee Traupel | Posted 02.05.2015 | Small Business
Lee Traupel

Defining great content is no easy matter. To some execs the definition may be similar to Potter Stewart's quote about porn, which was a bit ambiguous:...

20 Reasons Why I Don't Like Your Instagram Post

Brian Hanley | Posted 02.03.2015 | Comedy
Brian Hanley

14. I don't like it because we slept together a few weeks back. Better to lay low for now. 15. I don't like it because I liked your last 3 posts and now I've got to play hard to get.

Blood, Sweat and Tears Define Great Content: No More and No Less

Lee Traupel | Posted 01.29.2015 | Small Business
Lee Traupel

How do you make content that the visitor wants to share? Key attributes: useful, emotion laden, factual, practical, newsjacks (events, moments in time, perspective).

Jackson Connor

Bloomberg Unveils New 'Flagship Digital Destination'

HuffingtonPost.com | Jackson Connor | Posted 01.28.2015 | Media

Despite a number of delays and setbacks over the past several months, on Tuesday night Bloomberg L.P. successfully launched its highly anticipated "fl...

The Multimodal CIO for the Digital Business Era

Vala Afshar | Posted 01.28.2015 | Business
Vala Afshar

Today, in the data-driven era of digitalization with outsourcing, the cloud, and consumerized IT, the CIO can potentially influence the organization more than ever.

Could Virtual Reality Make Us Better People?

Fast Company | Posted 02.04.2015 | World

When we talk about digital media being more immersive, it's usually not good news for social skills. We worry about the kids. So when news first start...

Snapchat Teams Up With CNN

Reuters | Posted 01.27.2015 | Media

SAN FRANCISCO (Reuters) - Snapchat has partnered with CNN, ESPN and nine other media companies to feature videos and articles on its mobile messaging ...

How the Media Is Changing (Part 3 of 3)

Dr. Hubert Burda | Posted 01.26.2015 | Media
Dr. Hubert Burda

A new global reality is emerging in which people communicate with each other and with the technologies (whether these are smartphones, laptops or wearable devices) and in which technologies are also increasingly able to share information with each other in real time.

Content Marketing Killers Are Everywhere

Lee Traupel | Posted 01.25.2015 | Small Business
Lee Traupel

Beating blank page syndrome can be worse than your first date -- content creation is fraught with peril for many small businesses.

Why Designers are Integral to All Marketing Activities

Lee Traupel | Posted 01.24.2015 | Business
Lee Traupel

Embracing and inculcating design into your business starts with knowing you have an issue. It's like sobriety, until you admit you have a problem, you are not going to find the promised land.

Why Under $5M Brands are an Endangered Species

Lee Traupel | Posted 01.21.2015 | Business
Lee Traupel

Curation standards ('what's good and what's bad") are under constant assault from social media neophytes and sages alike. See: "celebrification." We are all creating more noise trying to compete with each other.

MSNBC, CNN, Al Jazeera America Among Nominees For GLAAD Media Awards

The Huffington Post | Jackson Connor | Posted 01.21.2015 | Media

A long list of print, digital and broadcast news outlets have been nominated for GLAAD's 26th annual Media Awards, the organization announced on its w...

10 Things I Learned Reading 70 Digital Marketing Trends Articles for 2015 (So You Don't Have To)

Ryan J. Davis | Posted 01.21.2015 | Business
Ryan J. Davis

Some of the predictions this year were ridiculous on their face. No, we won't all wear Oculus Rifts around the office at any point in 2015. No, Facebook won't buy Twitter. No, Vine isn't the secret to saving legacy news organizations.

12 Ways Online Retailers Are Cutting Through Competition

Eric Fischgrund | Posted 01.20.2015 | Business
Eric Fischgrund

In 2015, ecommerce sites will need to be at the forefront of marketing trends to remain relevant and encourage high conversion rates. The world of online marketing is changing swiftly, and we've got the secrets you need to cut through the competition.

Brands Go Digital for NFL Super Bowl XLIX

Beverly Macy | Posted 01.20.2015 | Business
Beverly Macy

Ever since the iconic 1984 Macintosh commercial from Apple, the intrigue of who's going to do what for their Super Bowl ad has become a spectator sport. It should be even bigger this year, and NBC is counting on it.