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Digital Media

Have I Lost My Mind -- Or Only My Car Keys? Technology's Effect on Memory

Ossa Fisher | Posted 07.30.2015 | Technology
Ossa Fisher

Whoever invented the key fob for cars did not design it for women with more than one purse. I feel like I am playing a constant game of hide-and-seek with my keys.

How Do Marketers Reach and Attract Customers?

Scott MacFarland | Posted 07.29.2015 | Business
Scott MacFarland

The next time you're thinking about how to best reach your customer. Take a look at how big brands are effectively using content marketing and the way they are presenting their message and how they use a specific writing style.

Redefining Big Data

Steven Clough | Posted 07.29.2015 | Business
Steven Clough

If we're going to nominate a buzzword for 2015, big data is already a major contender for the title. It seems to be all the rage these days -- the promises are huge -- yet very few businesses are leveraging big data well.

Politico Reporter Gets A Big Yes From Bernie Sanders On Media Unions

The Huffington Post | Gabriel Arana | Posted 07.28.2015 | Media

Mike Elk has led an outspoken campaign to unionize Politico since arriving at the publication last year. On Tuesday, the labor reporter broached the ...

Formula 1 CIO: 11 Ways to Build a High Performance IT Organization

Vala Afshar | Posted 07.28.2015 | Technology
Vala Afshar

In Formula 1 racing the difference between a champion and a second place finish can be a matter of seconds of indecision, imprecise execution, or error in judgement. To win, the entire Formula 1 racing team, including the information technology (IT) and the CIO, must perform at the highest level.

4 Organizations Changing the Global Narrative for Women

Sarah Hillware | Posted 07.28.2015 | Impact
Sarah Hillware

While gender inequality is a complex issue, many of the unseen barriers girls and women face can be solved with simple, cost-effective solutions. I have been incredibly lucky to meet some innovative women leaders and entrepreneurs working to bring about change for women and girls.

Building a Brand of Influence

Alex Pirouz | Posted 07.21.2015 | Business
Alex Pirouz

In today's world, starting and growing a business is becoming more and more challenging. With the increasing number of companies competing to provide similar offerings, if you want to thrive, having a great product or service is simply not enough.

An Unplugged Sigh of Relief

Susan Stiffelman | Posted 07.21.2015 | Parents
Susan Stiffelman

Breathe in the sounds, the smells, and the peace of a summer day or evening with your kids. Let the beeps beep, the pings ping and the alerts land on deaf ears. Turn away from your screen, and toward your children. You won't regret it.

Progress -- for a New Wave of Growth

St. Gallen Symposium | Posted 07.20.2015 | Impact
St. Gallen Symposium

Demographics and the anticipated rise of a middle class in developing economies do not seem to unlock much growth potential in the short term. Hence, we should not look for more of the same, but for what could be truly new.

Cannes 2015 #Shingerview: Henry Tajer, IPG Mediabrands

David Shing | Posted 07.20.2015 | Media
David Shing

"I'm a real big believer that the more things change, the more they stay the same. We are not rushing out to reinvent content marketing. We are embr...

Cannes 2015 #Shingerview: Phil Thomas, Cannes Lions

David Shing | Posted 07.16.2015 | Media
David Shing

At the Cannes Lions Festival of Creativity this past June, I had the great fortune of spending some time with Phil Thomas, CEO of Cannes Lions.

Digital Relevance Often Comes in a Package

Sean Donahue | Posted 07.17.2015 | Media
Sean Donahue

Though it would be quite unwise to call all content marketers insane, it's clear that we're actively living out Einstein's definition in the online world: Consistently producing content in the same way and expecting more influential viewers, fans and followers to sing our respective praises.

Shame on Facebook: How Zuckerberg's Confusing "Real Names" Policy Hurts More Than It Helps

Lil Miss Hot Mess | Posted 07.16.2015 | Gay Voices
Lil Miss Hot Mess

Facebook's policy disproportionately affects certain categories of users, and whether intentional or not, that's discriminatory as well as dangerous for many. So, Zuck, let's cut through the confusion and make things perfectly clear: it's time for Facebook to be accountable to its community and delete this policy once and for all.

How Big Is the Internet of Things? How Big Will It Get?

Philip N. Howard | Posted 07.15.2015 | Technology
Philip N. Howard

Bullish industry estimates suggest that in five years there will be billions of devices connected to the IoT generating trillions of dollars of value for the economy. So why even compare these numbers?

Cannes 2015 #Shingerview: Linda Yaccarino, NBCUniversal

David Shing | Posted 07.14.2015 | Media
David Shing

At the Cannes Lions Festival this year, I spent some time with Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships at NBCUniversal. Linda oversees all advertising sales and market strategy for the company's entire TV portfolio including two broadcast, 17 cable and more than 50 digital properties.

The Future of Work and Importance of Digital Proficiency

Vala Afshar | Posted 07.14.2015 | Technology
Vala Afshar

The future of work is going to be the ability to make decisions on what to do, and what not to do, based on near real-time ubiquitous access to relevant and actionable information. The future of work will require a lot more intelligence built into our software tools.

Poynter: How 'Matter' Succeeded In Spite Of Itself

Poynter | Posted 07.14.2015 | Media

Jim Giles and his business and editorial partner, Bobbie Johnson, launched MATTER in 2012. The two experienced journalists wanted stories that assesse...

Cannes 2015 #Shingerview: Mark Tutssel, Leo Burnett

David Shing | Posted 07.13.2015 | Media
David Shing

This past June at the Cannes Lions Festival of Creativity, I spent some time with Mark Tutssel, Global Chief Creative Officer of Leo Burnett, who is responsible for setting the creative vision for the network's 95 global offices.

IBM Systems CMO: 10 Ways For Marketing To Deliver Business Value

Vala Afshar | Posted 07.12.2015 | Business
Vala Afshar

Doug Brown, is Chief Marketing Officer for the IBM Systems Group, part of IBM Systems and Technology, which generates annual revenue of $20 billion.

Cannes 2015 #Shingerview: Jim Stengel

David Shing | Posted 07.10.2015 | Media
David Shing

During the Cannes Lions Festival in June, I had the great fortune of spending some time with Jim Stengel, Former Global Marketing Officer of Procter & Gamble, and now President & CEO of The Jim Stengel Company.

Cannes 2015 #Shingerview: Bob Greenberg, R/GA

David Shing | Posted 07.09.2015 | Media
David Shing

In Cannes this past June, I spent some time on camera with my friend Bob Greenberg, Founder, Chairman, and CEO of R/GA, one of the most creative and innovative agencies on the planet. Watch as Bob and I discuss how R/GA reinvents their business model every nine years and how they are using technology to disrupt the way they think and create.

Cannes 2015 #Shingerview: Susan Credle

David Shing | Posted 07.06.2015 | Media
David Shing

Watch as Susan as I discuss what inspires her, the AOL and Leo Burnett content marketing partnership, women in advertising, and the best piece of career advice she's been given.

Cannes 2015 #Shingerview: Wendy Clark, Coca-Cola

David Shing | Posted 06.29.2015 | Media
David Shing

"Every generation has to be recruited into being a drinker of Coca-Cola and a lover of Coca-Cola. Music, sports, mobile, gaming, social, and all the...

Signs You Need to Outsource Your Digital Marketing

Sajeel Qureshi | Posted 06.26.2015 | Business
Sajeel Qureshi

Digital marketing budgets are going through the roof, but do most departments understand how to allocate their money? Not really.

Cannes 2015 #Shingerview: Matt Biespiel, McDonald's

David Shing | Posted 06.30.2015 | Media
David Shing

Matt is the worldwide lead on developing the McDonald's brand, responsible for keeping the iconic Golden Arches shining bright in 119 markets. McDonald's was also named by Cannes Lions as Creative Marketer of the Year in 2014.