Kids already spend lots of time with YouTube, and it's become not only a top entertainment destination, but a key contributor to their learning. Increasingly, young people look for visual demonstrations to answer questions.
For today's digital marketers, I ask a simple question: "Are multicultural audiences a key component of your digital strategy?" If you don't know the answer, then a huge business opportunity is probably passing you by.
The face of sales is longer mired in the old school approach imprinted in the culture by David Mamet's culture defining "GlenGarry Glen Ross" - a tale of desperate men chasing the American dream, using outdated sales "methods."
Erin Day is the Festival Director of the New York Television Festival (NYTVF). Founded in 2005, the NYTVF is a pioneer of the independent television movement, connecting its community of artists with leading networks, studios and brands.
It would seem that the fall of Brian Williams is a tragic tale of style over substance. Ego and the temptation to embellish for talk show chit-chat won out over the simple truth. And with really nothing to be gained by tales of RPGs and a floating body. But everything to be lost. Especially trust.
A new global reality is emerging in which people communicate with each other and with the technologies (whether these are smartphones, laptops or wearable devices) and in which technologies are also increasingly able to share information with each other in real time.
Curation standards ('what's good and what's bad") are under constant assault from social media neophytes and sages alike. See: "celebrification." We are all creating more noise trying to compete with each other.
Some of the predictions this year were ridiculous on their face. No, we won't all wear Oculus Rifts around the office at any point in 2015. No, Facebook won't buy Twitter. No, Vine isn't the secret to saving legacy news organizations.
In 2015, ecommerce sites will need to be at the forefront of marketing trends to remain relevant and encourage high conversion rates. The world of online marketing is changing swiftly, and we've got the secrets you need to cut through the competition.
Ever since the iconic 1984 Macintosh commercial from Apple, the intrigue of who's going to do what for their Super Bowl ad has become a spectator sport. It should be even bigger this year, and NBC is counting on it.