iOS app Android app

Digital Media

Talking Branding With Greg Long & Bruce Beach of Peligroso

Yasamin Beitollahi | Posted 11.18.2015 | Business
Yasamin Beitollahi

Branding is a big area of interest for any business. Whether from the vantage point of a consumer or marketer, the only truly defendable brand positio...

A "Like" For Mark Zuckerberg

Bhaskar Chakravorti | Posted 11.11.2015 | Business
Bhaskar Chakravorti

It will take quite some time for the company to see tangible financial returns from the initiative. I would expect that Facebook's approach to India is that it is investing for the longer-term.

How to Stay Relevant as a Parent in the Digital Age | Posted 11.10.2015 | Parents

Kids in the House and Yalda T. Uhls want to bring attention to the challenges of parenting in a digital age.  As parents, how do you stay relevant in the digital age and how do you deal with your kids’ constant consumption of digital media?

City Expressions Using Digital Art

Celso Bressan | Posted 11.09.2015 | Arts
Celso Bressan

My mother loved painting but society at her time was not very complacent about women deciding to undertake activities not related to house chores. How...

Book Review: X: The Experience When Business Meets Design by Brian Solis

Simon Mainwaring | Posted 11.06.2015 | Books
Simon Mainwaring

Bestselling author, renowned digital analyst and futurist, Brian Solis has released his 7th book, X: Where Business Meets Design. Over three years in the making, X explains the importance of creating memorable moments for customers in every encounter they have with a brand, and how this is the defining element of future success.

Europe's Other Crisis: A Digital Recession

Bhaskar Chakravorti | Posted 11.05.2015 | Business
Bhaskar Chakravorti

You may have heard that Europe is in a state of crisis. This has nothing to do with an influx of refugees, or Greek debt, or even the future of the European Union. The crisis we speak of has even more severe consequences for Europe's global competitiveness.

Practical Advice for Raising Kids in the Digital Age

Denise Lisi DeRosa | Posted 11.04.2015 | Parents
Denise Lisi DeRosa

Talk to your kids and set your expectations for acceptable use of technology before you allow your child access to a new device, gaming system or on to social media platforms. Recognize that kids do not see a difference in their online and offline lives, so your approach needs to be seamless.

Angst By Social Media: Mastering the Ergonomics of the Mind

Sanjna Verma | Posted 11.03.2015 | College
Sanjna Verma

During midterms week, it was almost relieving to have my phone die so I could delay my responses and duties by a couple hours and have that time to focus on studying. But I realized that having good studying habits were void if I didn't have good social media habits!

How Can You Drive Viral Growth and Improve Poverty At the Same Time? Enter The Playbook

Communications Week | Posted 10.26.2015 | Business
Communications Week

How do you break through the clutter and drive viral growth, make yourself a leader in your space AND improve your community all at the same time? Enter the Playbook - an emerging trend in communications

Why Personal Data Is Big Business for Criminals

Professor Mark Skilton | Posted 10.23.2015 | Crime
Professor Mark Skilton

Yet another massive data break example, the TalkTalk data breach of "significant and sustained proportions" as quoted from the CEO Chief Executive Dido Harding, is cold comfort for customers, but what lessons must we keep learning?

The Plugged-in Paradox: Why Always Being Connected Makes It Harder to Connect

Alison A. Quirk | Posted 10.23.2015 | Business
Alison A. Quirk

Take a moment to look around the next time you're in a meeting, at a social event, waiting in line or walking down the street. You'll likely find yourself surrounded by people staring at a smartphone or other digital device. Chances are you'll join them. What's going on here?

Beyond the Play Button: The Case For Vertical Video

Peter Corbett | Posted 10.21.2015 | Media
Peter Corbett

Is turning your phone sideways very difficult? The logical answer is -- no, obviously not. However, the actual answer for most today's mobile video content consumers is proving to be, absolutely, yes. (Or perhaps, "wait, what? I was looking at Instagram and wasn't listening...")

This Is How People Used the Internet 20 Years Ago

Inverse | Posted 10.21.2015 | Technology

This article originally appeared on Inverse. By Ben Guarino On October 16, 1995, back before America Online became AOL, the Pew Research Center pu...

Free Streaming Isn't Forever: Why the Labels Will Pull Back the Reins

Seth Schachner | Posted 10.19.2015 | Media
Seth Schachner

It's not clear how the music labels will shake off the current subscription doldrums, but with Apple and streaming subscription growth front and center, you can bet they will do whatever it takes to build subscription sales, their big bet.

Smart Cities Start With Smart IT

Vala Afshar | Posted 10.20.2015 | Technology
Vala Afshar

Gartner estimates that smart homes will have nearly 300 million connected things in use by 2015. That is a staggering number but what about connected ...

Are Beacons the QR Code of 2015?

Jeanette Cajide | Posted 10.16.2015 | Technology
Jeanette Cajide

Beacon technology, currently used in some parks, museums, retail stores and restaurants, has failed to gain any meaningful traction in the last few years. It's a familiar feeling to me because it is reminiscent of a time in 2010 when marketers and advertisers rushed to implement a QR code strategy for their business.

Why Digital Innovation Is Driving the Need for Open Journalism

Eamonn Store | Posted 10.15.2015 | Media
Eamonn Store

It would be easy to sit back and marvel at the enormous changes we've seen over just the last decade for the news industry. However, we need to keep moving forward and work diligently for and with our audiences, to maintain their loyalty and trust and keep them coming back.

Under California Law, Digital Publishers Protected As Newspapers

The Wrap | Kelly Chen | Posted 10.14.2015 | Media

Thanks to a legal case involving TheWrap, Jerry Brown has approved an amendment expanding protections for all online publications...

The Reach: That Involuntary Tug Our Cell Phone Delivers

Susan Stiffelman | Posted 10.13.2015 | Parents
Susan Stiffelman

You know what I mean -- that involuntary extension of your arm in the direction of your cell phone when you're anxious to see what emails/ text messages/ calls/ tweets/ Facebook posts have come in since you last checked. (Note: This urge can occur in as little as three minutes of non-phone access.)

Cyber Warfare and the New Digital Arms Race

Amb. Marc Ginsberg | Posted 10.13.2015 | Politics
Amb. Marc Ginsberg

Cyberweaponry requires cyberdeterrence and new types of internet shields. Major U.S. corporations spend millions repairing damage from cyber infiltration, but devote hardly any resources to assessing potential risk sources and pre-emptive mitigation.

The New York Times Looks Abroad To Meet Ambitious Expansion Plans

The Huffington Post | Gabriel Arana | Posted 10.09.2015 | Media

The New York Times has made a bet: Whatever the much-hyped “business model” that sustains journalism in the future, quality will bring in...

7 Ways To Better Digitally Market Your Brand

Erin McKelle | Posted 10.07.2015 | Business
Erin McKelle

Here's the thing that no one wants you to know; digital marketing is common sense. While it of course involves technicalities and confusing jargon, as does any field, the methodologies and techniques involved come from using logic and reason to approach any given strategy.

New York Times Pledges To Double Digital Revenue To $800 Million By 2020

The New York TImes | Gabriel Arana | Posted 10.07.2015 | Media

The New York Times Company released a strategy memo to its staff on Wednesday outlining an ambitious plan to double digital revenue to $800 million in...

The Future of Social Media Will Be Built With Positive Psychology

Payam Zamani | Posted 10.01.2015 | Technology
Payam Zamani

Watching the yearly statistics of social media is like watching these waves chaotically spread throughout the entire lake generating incredible change and dissipating just before they reach the edges.

8 Top Online Influencers in Digital Marketing

Richard Lorenzen | Posted 09.29.2015 | Business
Richard Lorenzen

In the last several years, the world of digital marketing has exploded and become one of the most influential tools for companies of all types and sizes to grow their brand. However, as this industry has grown, a number of big names have emerged from the market.