I don't have a crystal ball, so I can't answer these questions definitively. But I've built a career and a company in the digital space, and it's my job to stay in front of these technologies and provide strategic direction for my clients. So here are four budding trends that I would love to see blossom over the next few years.
Gallant's message is clear, "Like everything else, the media has gotten to be less about mass and more about targeted, and it's all about targeting the message and targeting the people that you're trying to reach." He offers incredible advice in terms of content and marketing and how to sustain and grow relevancy.