iOS app Android app

Digital Media

Content Marketing Killers Are Everywhere

Lee Traupel | Posted 01.25.2015 | Small Business
Lee Traupel

Beating blank page syndrome can be worse than your first date -- content creation is fraught with peril for many small businesses.

Why Designers are Integral to All Marketing Activities

Lee Traupel | Posted 01.24.2015 | Business
Lee Traupel

Embracing and inculcating design into your business starts with knowing you have an issue. It's like sobriety, until you admit you have a problem, you are not going to find the promised land.

Why Under $5M Brands are an Endangered Species

Lee Traupel | Posted 01.21.2015 | Business
Lee Traupel

Curation standards ('what's good and what's bad") are under constant assault from social media neophytes and sages alike. See: "celebrification." We are all creating more noise trying to compete with each other.

MSNBC, CNN, Al Jazeera America Among Nominees For GLAAD Media Awards

The Huffington Post | Jackson Connor | Posted 01.21.2015 | Media

A long list of print, digital and broadcast news outlets have been nominated for GLAAD's 26th annual Media Awards, the organization announced on its w...

10 Things I Learned Reading 70 Digital Marketing Trends Articles for 2015 (So You Don't Have To)

Ryan J. Davis | Posted 01.21.2015 | Business
Ryan J. Davis

Some of the predictions this year were ridiculous on their face. No, we won't all wear Oculus Rifts around the office at any point in 2015. No, Facebook won't buy Twitter. No, Vine isn't the secret to saving legacy news organizations.

12 Ways Online Retailers Are Cutting Through Competition

Eric Fischgrund | Posted 01.20.2015 | Business
Eric Fischgrund

In 2015, ecommerce sites will need to be at the forefront of marketing trends to remain relevant and encourage high conversion rates. The world of online marketing is changing swiftly, and we've got the secrets you need to cut through the competition.

Brands Go Digital for NFL Super Bowl XLIX

Beverly Macy | Posted 01.20.2015 | Business
Beverly Macy

Ever since the iconic 1984 Macintosh commercial from Apple, the intrigue of who's going to do what for their Super Bowl ad has become a spectator sport. It should be even bigger this year, and NBC is counting on it.

Critical Digital Marketing Strategies for Business Growth

Lee Traupel | Posted 01.16.2015 | Small Business
Lee Traupel

Pinterest rocks for any brand targeting consumers and the female demographics are stellar. Like other social channels, its morphing to a full blown eCommerce platform and with broader (mainstream and male) demographics.

Social Media Economies of Scale Start With Your Staff

Lee Traupel | Posted 01.16.2015 | Business
Lee Traupel

Every business needs to stand up and out in today's content drenched world. Social media economies of scale starts with your staff.Whether your five or five hundred strong, look around the office or review the org chart.

2015 National Magazine Awards Finalists Announced

The Huffington Post | Jackson Connor | Posted 01.15.2015 | Media

The American Society of Magazine Editors revealed the nominees for its annual National Magazine Awards during an hour-long Twittercast Thursday. A...

How Media Is Changing (Part One)

Dr. Hubert Burda | Posted 01.14.2015 | Media
Dr. Hubert Burda

Gutenberg invented the printing press more than 500 years ago. Then came photography, the telephone, film and the phonograph in the 19th century, later television and the World Wide Web. A vast interval of time spanning over 500 years -- leading to the media reality as we know it today.

Social Media Marketing in 2015: The Year of Quality Over Quantity

Giuseppe Crosti | Posted 01.13.2015 | Business
Giuseppe Crosti

Social media is now solidly at the center of the communications industry. A diverse and vast landscape of social networks, each with its nuances and demographic makeups, means that there is something for every type of business, marketing campaign, and sales pipeline.

f in 2014 Content Was King, Where Will 2015 Take Us?

Lucy Cooper | Posted 01.07.2015 | Media
Lucy Cooper

Readers of this blog will be aware of the macro trends we see as we move into 2015; mobile first, identified and measurable distribution channels and the need to change behaviors both internally and externally in order to execute.

Lose Five Pounds in Less Than a Minute With This Simple Trick

Debra Fine | Posted 01.07.2015 | Technology
Debra Fine

By ridding ourselves of the laptop, and smartphone, and e-reader, and tablet, and ear buds, and Go Pro camera, and selfie stick and charger (and backup charger and solar charger) and whatever else may qualify we can experience instant weight loss. Like magic. Try it: Toss all your devices and get on the scale.

NYT Digital Editor Joins Upworthy As Editorial Director

The Huffington Post | Jackson Connor | Posted 01.06.2015 | Media

Amy O’Leary, a digital deputy editor at The New York Times’ international desk, will join Upworthy as editorial director beginning Feb. 9, the web...

8 Tech Resolutions Your Kids Want You To Make

Diana Graber | Posted 12.31.2014 | Parents
Diana Graber

Teaching weekly middle school digital literacy classes, aka "Cyber Civics," gives me a unique view into their digital world; a world where they spend more time than they do in school or with their families. I've discovered that they have some strong opinions on resolutions they'd like us to make in 2015.

'Twas The Day After Christmas

Shruti Eva Saini | Posted 12.26.2014 | Business
Shruti Eva Saini

It's a common emerging theme -- unleashing products for a holiday in an accelerated non-sequential order (with so much Christmas stimuli in stores in November I often found myself wondering what happened to Thanksgiving) -- but who is causing and reinforcing this trend?

Greg Whitham: Inspiration Never Comes When It's Convenient

Jonha Revesencio | Posted 12.25.2014 | Business
Jonha Revesencio

There is no limit to the amount of times you can reinvent yourself so be open to change and stay alert for the opportunity to do so. Write stuff down - inspiration never comes when it's convenient so capture it wherever you can.

The Economics of Content Marketing in 2015 - Investment Tipping Point

Andy Betts | Posted 12.24.2014 | Business
Andy Betts

The rapid and evolving marketing landscape has assumed greater necessity for economical understanding of the decisions we make. Given its stratospheric rise in recent times, content is the forerunner.

The Road to Hell for Any Brand Is Paved With Guaranteed Marketing Results

Lee Traupel | Posted 12.21.2014 | Business
Lee Traupel

Great marketing is iterative and subject to lots of variables. "Guaranteed results" are inherently time limited and the negative economic bias that's set up at the outset means there is no budget or time for iteration.

Media With an Endangered Language Message

Alissa Stern | Posted 12.18.2014 | Impact
Alissa Stern

Whether in print or online, whether in home, schools, or community, media can provide a vehicle to communicate in endangered and threatened languages while shining attention on the need to fortify them.

My 12-Step Digital Detox for a Healthier and More Productive 2015

Martin O’Leary | Posted 12.15.2014 | Healthy Living
Martin O’Leary

I've decided it's time to fight back and take action against my digital overlords. However, the reality is I actually love these digital distractions, so rather than going cold turkey, I've come up with a realistic 12-step plan to a healthier and more productive life in this digital world.

This Is What Happened When I Put Tinder Aside to Pursue the Girl of My Dreams

Brian Hanley | Posted 12.15.2014 | Technology
Brian Hanley

As Max Frisch said: "Technology [is] the knack of so arranging the world that we don't have to experience it."

Google News Leaves Spain: a Story of Corruption and Ignorance

Enrique Dans | Posted 12.15.2014 | World
Enrique Dans

This has once again highlighted the corruption that has come to characterize this country, whereby just about anybody with the money can dictate their terms to the government, where newspapers will sell their editorial line in return for government cash and where the government has no idea about what the Internet really is and doesn't care anyway.

Fight Content Smog to Win Fame, Fortune and Your Dog's Undying Love

Lee Traupel | Posted 01.13.2015 | Business
Lee Traupel

Scratch any millennial geek today and "disintermediation" will bubble to the surface immediately. For good reason. Our world is being redefined as never before. It's the new digital world order and here is quick review for brands in need of refreshment.