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Digital Media

Be Honest With What You Do Best -- Pretending Is a Slippery Slope

Rick Roth | Posted 03.26.2015 | Business
Rick Roth

Agencies should be honest about what they do best. Pretending is a slippery slope. If they have evolved their capabilities to offer more value, if they've acquired other talent to deliver differently, they should say so... when it's true.

Websites Can Now Embed Reddit Comments Directly Into Their Entries

The Huffington Post | Jackson Connor | Posted 03.26.2015 | Media

Websites that frequently mine Reddit for viral content can now embed comment threads into their posts, the site announced on its blog Monday. The ...

A New Parent's Guide to Social Media

Common Sense Media | Posted 03.26.2015 | Parents
Common Sense Media

Other parents understand the urge to brag about every little thing, but social media is a give and take. Be thoughtful about what you're sharing, why and with whom. And make sure to comment, like, or otherwise interact with what friends and family post to keep it, you know, social.

Non-Profits and Social Media: Turning Offline Events into Online Engagement

Tulani Elisa | Posted 03.26.2015 | Impact
Tulani Elisa

What's better than you telling your own story? Other people (correctly) telling your story. This is why you should consider taking your social media strategy offline.

Content Performance Marketing - Transformation of the Digital Organization

Andy Betts | Posted 03.25.2015 | Business
Andy Betts

Transformation in any part of an organization is a task that very few manage with success. Managing change takes time and investment beyond the monetary.

Digital Advertising Expected To Climb, While Traditional Media May Be In Trouble

The Huffington Post | Jackson Connor | Posted 03.24.2015 | Media

Well, the good news is that marketing agencies are expected to spend a total of $540 billion worldwide on advertising in 2015, led by a 15.7 percent g...

4 Wishes for the Digital Advertising and Marketing Landscape

Damian Bazadona | Posted 03.23.2015 | Business
Damian Bazadona

I don't have a crystal ball, so I can't answer these questions definitively. But I've built a career and a company in the digital space, and it's my job to stay in front of these technologies and provide strategic direction for my clients. So here are four budding trends that I would love to see blossom over the next few years.

All Great Brands Start With a Stellar Name: How to Create Yours and Conquer the World

Lee Traupel | Posted 03.18.2015 | Business
Lee Traupel

Every business struggles with naming their company and for good reason. For most of you, it's a process that's unfamiliar, necessitating skills that are at times one off, with not a lot of clear guidelines for finding your way home.

How The Cloud Is Changing The Concept Of Ownership

Matt Cohen | Posted 03.13.2015 | Business
Matt Cohen

While the software as a service model decidedly has its benefits, developers and content creators shouldn't be so quick to turn their back on the concept of ownership and the value that ownership offers to consumers.

Free Devices Will Help 1 Million U.K. Students Learn To Code

The Huffington Post | Cameron Keady | Posted 03.16.2015 | Good News

Coding is the door to the digital future, and kids are holding the key. On Thursday, the BBC launched a major initiative called Make it Digital th...

Google Ranking Factors: SEO Is Not Dead

Tyler Collins | Posted 03.09.2015 | Business
Tyler Collins

SEO should be considered one of the tools in your digital marketing strategy because its still alive and well and has the power to substantially increase business growth.

IDG's Chief Content Officer: Separate Content Marketing From Marketing

Vala Afshar | Posted 03.07.2015 | Technology
Vala Afshar

Gallant's message is clear, "Like everything else, the media has gotten to be less about mass and more about targeted, and it's all about targeting the message and targeting the people that you're trying to reach." He offers incredible advice in terms of content and marketing and how to sustain and grow relevancy.

The Top 10 Law Firm Marketing Techniques

Jonha Revesencio | Posted 03.15.2015 | Business
Jonha Revesencio

This is part of the Digital Marketing Insights series -- featuring tips, analysis and recommendations from marketing experts on how to become successf...

5 Ways Content Marketing and Local SEO Need to Mix

Jonha Revesencio | Posted 03.20.2015 | Business
Jonha Revesencio

If you want to focus on local SEO, then you need to be cultivating online (local) reviews. Yelp and Google+ currently dominate the world of online reviews, so make sure you business is listed on both.

Connecting the Dots in Digital Politics

Dr. Jovan Kurbalija | Posted 03.02.2015 | Technology
Dr. Jovan Kurbalija

In the coming months, we can expect more curves, as we watch the lines connecting problems and solutions for net neutrality.

Can TV Save Local Media?

Jim Monroe | Posted 03.02.2015 | Media
Jim Monroe

Is it inevitable that TV stations suffer the same fate as their print counterparts? Will they too slash newsroom staffs, rely more and more on syndicated, national content and let advertisers encroach on editorial?

Mary Sue Founder To Join Vox Media's Polygon As First Entertainment Editor

The Huffington Post | Jackson Connor | Posted 03.02.2015 | Media

Susana Polo has left The Mary Sue, a popular "geek girl culture" site she founded in 2011, in order to join Vox Media's Polygon gaming vertical, Fishb...

We Could Save Students a Billion Dollars on Textbooks

Ethan Senack | Posted 03.02.2015 | College
Ethan Senack

We need faculty to make the switch and drop their traditional textbook for an open textbook. It's not hard, but it's not easy, and institutions can make a huge impact by providing training and resources for interested faculty to make the switch.

YouTube Kids: Implications for the Kids Media Industries

David Kleeman | Posted 02.26.2015 | Media
David Kleeman

Kids already spend lots of time with YouTube, and it's become not only a top entertainment destination, but a key contributor to their learning. Increasingly, young people look for visual demonstrations to answer questions.

10 Tips For Improving Parent-Teen Relationships

Annie Fox | Posted 02.24.2015 | Parents
Annie Fox

You know your child is an adolescent (semi-formed human) when she or he: Gives you attitude over stuff that's never been an issue before. Refuses t...

Marketing Must Evolve or Die

Jure Klepic | Posted 02.23.2015 | Small Business
Jure Klepic

With the advent of digital marketing, content marketing, social media, and big data, every notion of what works to catch a consumer's attention and motivate a purchase has been turned on its head.

4 Reasons Your Business Should Consider AdWords Paid Search Marketing

Jonathan Long | Posted 02.20.2015 | Small Business
Jonathan Long

If you haven't given paid search a try yet or if you are on the fence still then take a minute to read through the follow four reasons that your business should start an AdWords campaign.

Jackson Connor

Jose Antonio Vargas Teams With LA Times For New Media Platform, #EmergingUS

HuffingtonPost.com | Jackson Connor | Posted 02.19.2015 | Media

When journalist Jose Antonio Vargas first arrived in the U.S. from the Philippines at the age of 12, the bustle of Los Angeles International Airport w...

The Digital Marketing Revolution's Multicultural Core

Cesar M. Melgoza | Posted 02.18.2015 | Technology
Cesar M. Melgoza

For today's digital marketers, I ask a simple question: "Are multicultural audiences a key component of your digital strategy?" If you don't know the answer, then a huge business opportunity is probably passing you by.

Social Commerce Moves to Land Grab Phase at Warp Speed

Lee Traupel | Posted 02.19.2015 | Small Business
Lee Traupel

The face of sales is longer mired in the old school approach imprinted in the culture by David Mamet's culture defining "GlenGarry Glen Ross" - a tale of desperate men chasing the American dream, using outdated sales "methods."