It's time to start the dialogue as a community instead of feeling isolated by such experiences. The technology keeps us connected, but it also constantly shows us when we are disconnected from friends, peers and fun. Even if we know that sometimes it's just the appearance of fun -- it can still hurt.
What is it about technology that makes some people behave badly? We tell our kids that their digital reputation and presence online is part of their overall character. Unfortunately, kids are getting mixed messages when they see examples of bad behavior all around them online, and not just from their peers but also from a large cross-section of the online community.
I have discovered that many parents -- even the digital natives who witnessed the dawn of the commercial Internet in their youth -- simply do not understand well enough how that commercial Internet works, how companies exploit various technologies to monetize users, including and especially children.