Back during the earliest days of the web, it seemed as if publishers would be able to transform their businesses using the magic of cookies. But the gold proved elusive. All these years later, we are beginning to see results that are finally impacting editorial programming.
What works for one person may not work for another; you alone know what kind of reading experiences will excite and/or move you. But I do think you have to read, to become a (better) poet; and I do think the internet can provide some remarkable avenues to do said reading.
Every novelist is asked where they get their ideas. I have spent many years reflecting on that mystery with most of my work. Target Churchill is an exception. It came via a person, a persistent messenger who, like Winston Churchill, never surrendered.
In many ways, an entrepreneur's career is like a football game. Both combine a swift pace with a highly competitive atmosphere. The "game" is divided into four quarters. In the first quarter you assess the other team's strengths and weaknesses based on your scouting report.
There are specific stages associated with mobile and digital disruption, and higher education is following this surprisingly consistent pattern. Indeed, we now see the new benefits arising for the consumer of education.
Successful storytelling in today's complicated digital landscape is a marketer's biggest challenge and opportunity. I had the opportunity to interview Nick Moore, EVP Chief Creative Officer of Wunderman New York, who shared with me the importance of digital storytelling.
It is clear that in 2013, the emergence of smart glasses is having a dramatic impact on the digital storytelling experience. I had the unique opportunity to interview Brian Ballard, the CEO of APX-Labs, who is focused on building software that brings smart glasses to life.
With the ever-expanding universe of platforms and the escalating battle for consumer engagement, digital storytelling has never been more important to the long-term vitality of a brand. To address this challenge, the brightest storytelling minds will gather in one room.
Libraries have broken through the brick and mortar glass ceiling, and are no longer bound by walls. Today's libraries have found, and continue to find, innovative ways to move online and offer patrons convenience and value.
CES is an ultimate gadget fest. It reflects its era. Now is the time for CES to celebrate its renaissance as a trade show, but for me and my company, it's time to return to the fuel that will drive every gadget seen: content.
Although the differences between responsive and adaptive design are nuanced for the non-developer, the distinctions are increasingly important as publishers see more and more traffic come from mobile devices.
Guy shares his thoughts on publishing and why he decided to forgo the traditional model and go indie. In this first of a five-part interview, Guy talks about his decision to self-publish and how his book APE came to be.