"Strategic storytelling" is a new notion: In order to help leaders achieve their goals, stories must be strategically designed to motivate and mobilize people. And the content of strategic stories must be compelling, in order to capture people's attention and imagination.
In a time where everyone has access to the same marketing and social technologies, and new open-source tech and startups pose a daily threat to industry incumbents, a company's values and social-purpose story will be a critical lasting differentiator.
The choices we make have the ability to impact change. I believe that kindness spreads, so choosing to act in this way and to have a positive outlook can create a ripple effect to inspire others as well.
Just like we should care about the air we breathe and the food we eat, we should care about what media we consume. It is important that we select, create, and consume media with meaning, purpose and wisdom.
Successful storytelling in today's complicated digital landscape is a marketer's biggest challenge and opportunity. I had the opportunity to interview Nick Moore, EVP Chief Creative Officer of Wunderman New York, who shared with me the importance of digital storytelling.
It is clear that in 2013, the emergence of smart glasses is having a dramatic impact on the digital storytelling experience. I had the unique opportunity to interview Brian Ballard, the CEO of APX-Labs, who is focused on building software that brings smart glasses to life.
With the ever-expanding universe of platforms and the escalating battle for consumer engagement, digital storytelling has never been more important to the long-term vitality of a brand. To address this challenge, the brightest storytelling minds will gather in one room.