Beacon technology, currently used in some parks, museums, retail stores and restaurants, has failed to gain any meaningful traction in the last few years. It's a familiar feeling to me because it is reminiscent of a time in 2010 when marketers and advertisers rushed to implement a QR code strategy for their business.
I don't have a crystal ball, so I can't answer these questions definitively. But I've built a career and a company in the digital space, and it's my job to stay in front of these technologies and provide strategic direction for my clients. So here are four budding trends that I would love to see blossom over the next few years.