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Digital Strategy

Digital Dining: 10 Social Media Platforms Restaurants Are Using To Drive ROI

Carla Deter | Posted 10.24.2016 | Business
Carla Deter

The Restaurant Social Media Index is designed to provide learning that will help restaurants become more robust and effective in their use of social media, digital content and brand development.

Four Digital Strategies No Small Business Should Ignore

Lyndon Wood | Posted 04.26.2017 | Business
Lyndon Wood

Small businesses have a lot of competition and if you want to stand out you can't neglect your online presence. Investing in your digital strategy and delivering in all four of these areas will lead to more leads, more sales, increased growth and also customer retention.

Wanted By The CEO: A CMO Super Hero

Amy Radin | Posted 01.25.2017 | Business
Amy Radin

The IDC 2016 CMO FutureScape predicts CMO turnover continuing at 25 percent per year or higher through 2018. This is not surprising, because marke...

13 Email Marketing Tips to Increase Open Rates, Click-Throughs, and Shares

Danny Wong | Posted 01.22.2017 | Business
Danny Wong

Email marketing is one of the most affordable and effective ways to consistently engage customers and prospects. For every dollar spent on email marke...

Harry Potter and the Digital Unicorns

Greg Portell | Posted 11.12.2016 | Business
Greg Portell

When you imagine a land of make believe, characters emerge. Depending on where you look you can find trolls, pirates, avatars, white-hatted defenders of good and even a giant or two. Upon reflection, today's digital ecosystem parallels the fantasy worlds found in Harry Potter and elsewhere.

Three Steps to Online Branding Success for Authors

Fauzia Burke | Posted 11.03.2016 | Home
Fauzia Burke

I speak and work to promote authors online and almost all of them feel that their needs are not supported by their publishers. As someone who has worked in-house, I know how hard everyone works and how passionate they are about their books. So I wonder why there is this disconnect?

Four 2016 Presidential Campaign Digital Strategies Startups Can Use

Ryan J. Davis | Posted 11.03.2016 | Business
Ryan J. Davis

The current Presidential primaries are, again, hotbeds of internet marketing and organizing innovation. Here are four things startups can learn about digital from today's candidates.

Can the insurance sector move at the speed of change?

Amy Radin | Posted 10.17.2016 | Business
Amy Radin

Chances are you are presently or soon to be engaged in the annual planning cycle, taking stock of the year and anticipating your goals and targets for...

Are Beacons the QR Code of 2015?

Jeanette Cajide | Posted 10.16.2016 | Technology
Jeanette Cajide

Beacon technology, currently used in some parks, museums, retail stores and restaurants, has failed to gain any meaningful traction in the last few years. It's a familiar feeling to me because it is reminiscent of a time in 2010 when marketers and advertisers rushed to implement a QR code strategy for their business.

4 Wishes for the Digital Advertising and Marketing Landscape

Damian Bazadona | Posted 05.23.2015 | Business
Damian Bazadona

I don't have a crystal ball, so I can't answer these questions definitively. But I've built a career and a company in the digital space, and it's my job to stay in front of these technologies and provide strategic direction for my clients. So here are four budding trends that I would love to see blossom over the next few years.

10 Essential Tips for B2B Marketing in a Digital Economy

Daniel Newman | Posted 03.08.2015 | Business
Daniel Newman

Not long ago, a sale needed some sort of human interaction -- even with the web. Now, from fact-finding to brand-relationship building, your customers rely on the Internet to do it all.

How to Select the Best Digital Agency for Your Online Business

Gabriel Shaoolian | Posted 06.15.2014 | Business
Gabriel Shaoolian

To make sure you engage the right company for your business, ask these five key questions during the interview.

The Good Guys Need a Plan Too: Non-Profits and Social Media

Tulani Elisa | Posted 04.13.2014 | Impact
Tulani Elisa

In movies, the bad guys always have a "master plan" and at least a trick or two up their sleeves. Though their plans may get foiled before they can follow through, they at least have one.

Build Trust in 5 Steps With Content Marketing

Daniel Newman | Posted 04.01.2014 | Business
Daniel Newman

Have you ever stopped to think about what content marketing is really all about? The brands that do content marketing better than their competition are the the companies that realize at the end of the day content marketing is about building trust.

How to Audit Your Online Presence

Simone Collins | Posted 10.14.2013 | Technology
Simone Collins

Auditing your online presence every three to four months, then tweaking a handful of profiles and posts as needed, requires no more than some organized strategizing and simple Google searches.

Best Practices & Tips For Social, Search & Mobile Strategy

Craig Kanalley | Posted 05.26.2013 | Technology
Craig Kanalley

I was invited to speak, and it was actually the first conference I've ever attended outside the United States. The advice was top-notch and hopefully others find it as useful as I did.

Digital Strategists Look Back On Months Of Targeting Young Voters

Youth Radio -- Youth Media International | Posted 01.23.2014 | Politics
Youth Radio -- Youth Media International

Photo Credit: Remy Schwartz By: Remy Schwartz The 2012 presidential race has been a leading news item for more than 22 months, and I’m ready for ...