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Digital Strategy

10 Essential Tips for B2B Marketing in a Digital Economy

Daniel Newman | Posted 01.06.2015 | Business
Daniel Newman

Not long ago, a sale needed some sort of human interaction -- even with the web. Now, from fact-finding to brand-relationship building, your customers rely on the Internet to do it all.

How to Select the Best Digital Agency for Your Online Business

Gabriel Shaoolian | Posted 06.15.2014 | Business
Gabriel Shaoolian

To make sure you engage the right company for your business, ask these five key questions during the interview.

The Good Guys Need a Plan Too: Non-Profits and Social Media

Tulani Elisa | Posted 04.13.2014 | Impact
Tulani Elisa

In movies, the bad guys always have a "master plan" and at least a trick or two up their sleeves. Though their plans may get foiled before they can follow through, they at least have one.

Build Trust in 5 Steps With Content Marketing

Daniel Newman | Posted 04.01.2014 | Business
Daniel Newman

Have you ever stopped to think about what content marketing is really all about? The brands that do content marketing better than their competition are the the companies that realize at the end of the day content marketing is about building trust.

How to Audit Your Online Presence

Simone Collins | Posted 10.14.2013 | Technology
Simone Collins

Auditing your online presence every three to four months, then tweaking a handful of profiles and posts as needed, requires no more than some organized strategizing and simple Google searches.

Best Practices & Tips For Social, Search & Mobile Strategy

Craig Kanalley | Posted 05.26.2013 | Technology
Craig Kanalley

I was invited to speak, and it was actually the first conference I've ever attended outside the United States. The advice was top-notch and hopefully others find it as useful as I did.

Digital Strategists Look Back On Months Of Targeting Young Voters

Youth Radio -- Youth Media International | Posted 01.23.2014 | Politics
Youth Radio -- Youth Media International

Photo Credit: Remy Schwartz By: Remy Schwartz The 2012 presidential race has been a leading news item for more than 22 months, and I’m read...