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Digital Video

Beyond the Play Button: The Case For Vertical Video

Peter Corbett | Posted 10.21.2015 | Media
Peter Corbett

Is turning your phone sideways very difficult? The logical answer is -- no, obviously not. However, the actual answer for most today's mobile video content consumers is proving to be, absolutely, yes. (Or perhaps, "wait, what? I was looking at Instagram and wasn't listening...")

Ad Fraud and Advertisers: Time to Pick Your Poison

Robert Bardunias | Posted 01.19.2015 | Technology
Robert Bardunias

Programmatic technology is the ultimate key to enabling the fight against ad fraud, click fraud, and most importantly, consumption fraud. Without embracing Programmatic's role in delivering content, the digital advertising industry will be setting itself up for failure.

The Wild Wild West of Brand Safety

Robert Bardunias | Posted 12.14.2014 | Technology
Robert Bardunias

When the Internet stomped down its size 22 shoe and declared itself the new king of content back in the 1990s, it did more than expand information and connect the unconnected. The Internet took the comfy cozy world of advertising and shook it to its core.

How to Stop Innovation From Sweeping Your Digital Bits Away

John Pavley | Posted 04.11.2013 | Technology
John Pavley

In the 21st century a personal digital library is available to all of us who own a smartphone, computer, and an Internet connection.What happens when Facebook, iCloud, Instagram, Flickr, Google Plus, LinkedIn, and Pinterest go away? Corporations are not people but they do have lifespans.

(Video) Ooyala Raises $35 Million Investment for Global Expansion

Andy Plesser | Posted 05.31.2013 | Technology
Andy Plesser

PARIS - Ooyala, the U.S. based provider of digital video services, has raised $35 million in a new investment round, the company's biggest single ...