If 2014 will be remembered for anything in the business industry, then surely it is the online blooper. Since social media became a necessary part of business making and customer reach, the amount of mistakes that we have seen major companies make has increased tenfold, and with it, many reputations have been all but destroyed.
Every other sector of our day-to-day lives--financial, telecommunication, retail, travel, and entertainment--have been irrevocably changed. But to date essentially none of these technological triumphs have been leveraged to reduce the cost of health care, no less to achieve better outcomes for patients.
Digital technology has changed our world for the better, but the innovation that helps some rise also threatens to leave millions behind. As technology transforms our economy at a blinding pace, more and more people are being locked out of a job market increasingly dominated by the demand for computer skills.
At the Cannes Lions Festival this year, I spent some time with Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships at NBCUniversal. Linda oversees all advertising sales and market strategy for the company's entire TV portfolio including two broadcast, 17 cable and more than 50 digital properties.