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Veteran Executive Richelle Parham Fueled By Passion, Career and Community

Roshell Rosemond | Posted 05.17.2015 | Business
Roshell Rosemond

Many of us spend a lifetime on a quest not only to find our passion, but also to use it in a way that touches and improves lives for future generations. Long-time executive Richelle Parham says she found her passion for marketing in high school.

(VIDEO) AOL Presents iJustine In Chicago: the Beet Video Summit w/ McDonald's,Target, Digitas, Havas and SMG

Andy Plesser | Posted 01.18.2015 | Chicago
Andy Plesser

iJustine, a pioneering  innovator  in the Web originals space will headlining a two hour video summit on the emerging medium of digital video. Also ...

(VIDEO) Digitas Inks Partnerships with BuzzFeed, Epic Digital, SimpleReach

Andy Plesser | Posted 07.08.2014 | Media
Andy Plesser

Digitas announced three new partnerships at their NewFront event last Thursday. Through their collaboration with SimpleReach, Digitas launched a "fir...

(VIDEO) AOL Readies a "Connected" NewFront on the Brooklyn Waterfront, CMO Nardini explains

Andy Plesser | Posted 06.28.2014 | Media
Andy Plesser

When the Digital Content New Fronts launched in 2008, the medium was Web original video for the desktop.   Fast forward to the revolution in multi-sc...

Digitas' Shlachter: Good Branded Video Is Hard To Do

Andy Plesser | Posted 04.27.2014 | Media
Andy Plesser

With an apparent shortage of premium video inventory against which to advertise, some marketers are taking to producing their own content to get their...

Study Finds 35 Percent Of LGBT People Used Mobile Devices For BIG Event

The Huffington Post | Christopher Rudolph | Posted 02.02.2016 | Queer Voices

A new study from Digitas, a digital brand agency, reveals that lesbian, gay, bisexual, and transgender (LGBT) individuals and families are embracing t...

Randall's Day 2 Roundup from Cannes - Live from the Rooftop

Randall Rothenberg | Posted 08.18.2013 | Technology
Randall Rothenberg

Yesterday, Cannes Lions Award winners were revealed and I attended the AOL Makers dinner where I was able to talk with some of the most amazing women in history who are still trailblazing today.

WATCH LIVE: Arianna At Digitas NewFront

Posted 05.02.2013 | Media

Behind every viral video star or breakout meme, there's an industry working to convert clicks to cash. Digitas NewFront, held during Internet Week ...

WATCH LIVE: HuffPost Announces New Real-Time Branded Content Partnership

Posted 05.02.2013 | Media

This industry-leading event will feature top talent and leaders discussing the winning strategies marketers need to effectively use social media tools...

Online Video $4.1 Billion Biz Heading into NewFronts, Still Needs Standards

Andy Plesser | Posted 06.24.2013 | Technology
Andy Plesser

Events like the upcoming NewFronts will play an important part in driving digital video from a $4.1 billion business to an $9 billion business over th...

(Video) American Express "Unstaged" Online Video Live Concerts Drive Card Growth, Digitas' Beeching

Andy Plesser | Posted 05.31.2013 | Business
Andy Plesser

PARIS -- Branded entertainment is driving customer acquisition for American Express via its Unstaged concert series, says Mark Beeching, Worldwide Chi...

(video) All Media Should be Earned, Digitas Creative Chief Says

Andy Plesser | Posted 05.31.2013 | Business
Andy Plesser

Many brands are focused on the new paradigm of paid media and earned media, but all media should actually be earned, including the ads made for the We...

(video) Mashable Makes Big Move Into Video Production and Syndication

Andy Plesser | Posted 05.31.2013 | Technology
Andy Plesser

From news updates, reviews and long-form, branded shows, Mashable is making a big commitment to digital video programming and syndication, says Adam O...

(Video) Balancing Creativity and Commerce: Web Video Star Felicia Day on Working with Brands

Andy Plesser | Posted 05.31.2013 | Entertainment
Andy Plesser

Working with brands closely on digital programming requires a fine balance, says digital superstar Felicia Day, who launched four shows on a new YouTu...

Program Alert: Live #BeetShow from NAB in Las Vegas, 2:45 PT Starring @RedFuryNYC

Andy Plesser | Posted 06.17.2012 | Technology
Andy Plesser

LAS VEGAS, Nevada - Please check out our 45-minute live Webcast from floor of the NAB show today from the stage of Livesteream. The program runs fro...

Digitas Teams with AOL, Hulu, MSN, Yahoo and YouTube in Video Marketplace (Video)

Andy Plesser | Posted 06.03.2013 | Technology
Andy Plesser

While there has been dramatic growth in online video advertising, mostly in the form of in-stream ads, there is a big opportunity for original, sponso...

High-Tech Start-Up Focus: Flite's 'Agile Marketing Platform'

Bill_Robinson | Posted 03.31.2012 | Small Business

One of the most crucial elements of any high-tech start-up's survival -- much less evolution -- is the money backing the enterprise. Is it 'smart money?' Is it 'patient money?' Is it 'connected money?'

Gala Celebration of Web Original Video Set for Thursday at CES in Las Vegas

Andy Plesser | Posted 06.03.2013 | Entertainment
Andy Plesser

The International Academy of Web Television (IAWTV) will present its first awards program for excellence across multiple platforms on Thursday, Januar...

The Beet.TV Special -- "The Root to CES" -- a Live Webcast w/ Adobe, Akamai, Boxee, Digitas, CNET, LG, NPD and Verizon

Andy Plesser | Posted 06.03.2013 | Technology
Andy Plesser

Watch live streaming video from beet_tv at Please join Beet.TV on Wednesday, December 14 at 2:00 p.m. ET for a 90-minute Webcast abou...

Program Alert: 11/15 at 2:30 ET: Beet.TV Leadership Summit: The Value of Engagement, Presented by Tremor Video

Andy Plesser | Posted 01.14.2012 | Technology
Andy Plesser

Watch live streaming video from beet_tv at Beet.TV Leadership Summit and Live Webcast Presented by Tremor Video, Hosted by Digitas THE...

Digitas' Sarofian: "Audience Design" is Key to Branded Entertainment

Andy Plesser | Posted 06.03.2013 | Media
Andy Plesser

"Audience and data is sexy" and is key to the success of branded content, says Stephanie Sarofian, Managing Director of Brand Content and EVP at Digitas, in this interview with

Digitas' Jordan Bitterman: ROI for Online Video Advertising Is Double Television's

Andy Plesser | Posted 06.03.2013 | Technology
Andy Plesser

2011-08-03-Screenshot20110803at11.13.34AM.jpg While advertisers and ad networks are driving online video ad rates "to the floor," the lower prices are making the media more efficient.

Egyptian Filmmaker Uses Twitter to Gather 300 GB of Revolution Video (VIDEO)

Andy Plesser | Posted 06.04.2013 | World
Andy Plesser

Amr Salama, an Egyptian fillmaker and a central figure in creating the alternative media universe during the revolution in Egypt, is finishing a docum...

New Web Video Awards Program Announced by IAWTV

Andy Plesser | Posted 06.04.2013 | Media
Andy Plesser

The International Academy of Web Television (IAWTV), a national association of video creators, has announced its first awards program for excellence i...

Palo Alto Meets Madison Avenue in the "Facebook Studio"

Andy Plesser | Posted 06.04.2013 | Technology
Andy Plesser

PALO ALTO, Calif -- In an effort to provide marketers with the tools to advertise effectively, the giant social network has created the "Facebook Stud...