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Direct Mail Marketing

Why Direct Mail Marketing Is Far From Dead

Scott Taylor | Posted 06.23.2016 | Business
Scott Taylor

Are you part of the 33% who find direct mail the most effective way to remember a product? How about the 79% of consumers who will act on direct mail immediately? Or maybe you're part of the 74% of consumers who can't wait to find out what's in their letter box? If so, then no doubt you're already well aware that direct mail is far from dead.

Long Live Snail Mail!

The Huffington Post | Rieva Lesonsky | Posted 01.12.2012 | Small Business

Despite the prevalence of email and digital marketing and the stigma of junk mail, a recent study finds that consumers still prefer direct mail when i...