iOS app Android app

Direct Mail

Why Direct Mail Marketing Is Far From Dead

Scott Taylor | Posted 06.23.2016 | Business
Scott Taylor

Are you part of the 33% who find direct mail the most effective way to remember a product? How about the 79% of consumers who will act on direct mail immediately? Or maybe you're part of the 74% of consumers who can't wait to find out what's in their letter box? If so, then no doubt you're already well aware that direct mail is far from dead.

Could This Be the Worst Direct Mail in the History of Direct Mail?

Advertising Week | Posted 05.25.2016 | Business
Advertising Week

By Becky Johnson Who hasn’t off-handedly asked someone to, “Hand me a Kleenex” only to find out it’s another brand of tissue after you sneeze...

7 Traditional Ways to Advertise Your Business

Dorit Sasson | Posted 03.28.2016 | Business
Dorit Sasson

These days, when businesses think of promotion, they tend to think of Facebook ads. But what about the good old fashioned and traditional advertising ...

My Very Brief Brush With Donald Trump

David Kanegis | Posted 01.02.2017 | Fifty
David Kanegis

The new year approaches. It's a wonderful time to examine our lives, discover what's working best for us, look to create new opportunities, enjoy our bounty, find or keep great love, see someone from another person's viewpoint, live in the moment and most importantly be grateful for all that we have.

7 Tips for Awesome Direct Mail Copy That Sells

Scott De Buitléir | Posted 09.10.2016 | Business
Scott De Buitléir

Carefully crafted copy can be the key to many things, from product descriptions that are subject to seriously healthy conversion rates, through to websites that engage the reader and lead them seamlessly over onto a contact form or online purchase.

What Businesses Need to Know About Direct Marketing

Ira Kalb | Posted 05.30.2015 | Business
Ira Kalb

Many marketers seem lost, and one of the reasons is that they have not learned how these new tools fit into the marketing strategy hierarchy. Those that have achieved considerable success have recognized that the Internet and its "offspring" are really forms of Direct Marketing. Why?

Give Them What They Want

Gregory P. Demetriou | Posted 03.25.2015 | Small Business
Gregory P. Demetriou

While offers can take many forms (free gift, discount, risk-free trial, free demo) relevancy is critical to success. For example, a retailer aiming to attract customers can offer a 20% discount to attract customers. However, business-to-business marketers, who set their sights on decision makers, usually focus offers on problem solving, increasing efficiency and improving the bottom line.

Laura Bassett

Women's Groups Team Up To Target Democrat In Competitive Primary | Laura Bassett | Posted 05.08.2014 | Politics

Two powerful women's groups are teaming up for the first time in their histories, according to sources in both organizations. The target of their new ...

How Nonprofits Are Blowing It With Their Future Source of Revenue

Ben Lamson | Posted 01.23.2014 | Impact
Ben Lamson

According to the U.S. Department of Labor, by the year 2015, Millennials will make up over 50% of the workforce in America. Work = Money. As an indivi...

The Right Way to Work With Freelance Copywriters

MaryEllen Tribby | Posted 11.05.2013 | Business
MaryEllen Tribby

I've spent over 25 years in the marketing world. My marketing campaigns have spanned every marketing channel -- from television to direct mail... e-mail to radio... telemarketing to Internet... and beyond.

Long Live the Big, Rich King

MaryEllen Tribby | Posted 10.30.2013 | Business
MaryEllen Tribby

The right offer with great copy mailed to a bad list will produce zero results. Mediocre copy with a mediocre offer mailed to a great list can produce good results.

Back to the Basics: Why Direct Mail Is Not Dead

Barbara Morris | Posted 09.25.2013 | Business
Barbara Morris

When balanced with the right creative and optimal data, direct mail can deliver more than just a meaningful piece of mail; it can boomerang a powerful return on investment.

How to Stem the Tide of Junk Mail

Jason Alderman | Posted 12.03.2012 | Money
Jason Alderman

No matter how diligent your efforts to get yourself off unwanted mailing lists, you're probably still going to get some junk mail. But it's good to know there are ways to significantly scale back the amount.

USPS: New Service May Not Be Beneficial to Marketers or Consumers

Ernan Roman | Posted 11.24.2012 | Business
Ernan Roman

The United States Post Office has introduced a new direct mail service for businesses. But the program could prove to be more detrimental than beneficial.

Digital versus Traditional Advertising? Wrong Question - BANK 2.0

Brett King | Posted 05.25.2011 | Business
Brett King

There is a debate that has been raging in Advertising quarters for almost a decade now - which is better Digital Media or Traditional Advertising. The...

Thanks to Spam, It's Not Junk Mail Anymore

Sarah O'Leary | Posted 05.25.2011 | Technology
Sarah O'Leary

If you want to reach your consumers in the internet age, tell the youngsters in the office that you're kickin' it old school with USPS.

Banking's Biggest Challenge: Marketing 2.0

Brett King | Posted 05.25.2011 | Business
Brett King

Even the most massive changes occurring in the banking sector today aren't as dramatic as what is happening in marketing and advertising.

Longing For a Paperless Existence

Chris Brassington | Posted 05.25.2011 | Business
Chris Brassington

I did a little research to find out the effects of direct mail on the environment. The stats astounded me.

Matt Osborne | Posted 05.25.2011 | Media
Matt Osborne

Don't tell me that nontroversy doesn't matter. With nearly as many Americans approving of Palin as Obama, nontroversy really, really matters.

Junk Mail's Endless Summer

Todd Paglia | Posted 05.25.2011 | Green
Todd Paglia

Junk mail's waste and nuisance is obvious; the system supporting it is galling: Our standard postage subsidizes junk mail.

Seth Colter Walls

RNC Mailer Uses Prominent Clinton Supporters To Attack Obama | Seth Colter Walls | Posted 05.25.2011 | Politics

The latest anti-Obama mailer asks on its front page : "Barack Obama: What Do Democratic Leaders Really Think About His Ability To Lead?" The pamphlet...

Junk Mail Marketers Try To Go Green

New York Times | Claudia Deutsch | Posted 05.25.2011 | Green

MOST marketers readily concede it: getting rid of direct mail -- or junk mail, as environmentalists and most recipients call it -- would save a lot of...

How Jesse Helms Ruled North Carolina

Erik Ose | Posted 05.25.2011 | Politics
Erik Ose

Helms poisoned the ideological well of politics, calling MLK, Jr. a communist and the 1964 Civil Rights Act "the single most dangerous piece of legislation ever introduced in the Congress."