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Direct Marketing Association

Judge Blocks Colorado's Online Sales Tax Law

AP | Posted 05.25.2011 | Denver

DENVER — A federal judge has granted a request to block a Colorado law affecting larger out-of-state, online retailers. The law would require s...

Direct Marketing Association

Denver Business Journal | Greg Avery | Posted 05.25.2011 | Denver

The Direct Marketing Association is suing to overturn Colorado's so-called "Amazon tax" that applied sales tax to affiliate sales in the state for the...

Is It Possible to Track ROI in the Mobile Marketing Space?

Chris Brassington | Posted 05.25.2011 | Technology
Chris Brassington

Previously, marketers could send out SMS messages and report on the number delivered. But then what? If you're including a link to a mobile website, how do you know if the recipient clicks on it?