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Direct Response Marketing

5 Reliable Strategies For Amazon Sellers To Increase Their Sales

Toby Nwazor | Posted 10.28.2016 | Business
Toby Nwazor

Image Credit As the world's biggest retailer, it's no surprise that Amazon's popularity continues to rise with sellers. According to Web Retailer, 4 ...

The 10 Words That Could Mean Millions to Your Business

John Bowen | Posted 08.10.2016 | Business
John Bowen

Here's some of Fred Catona's best advice for getting your message out to ideal prospective customers and getting their attention right away.

What Businesses Need to Know About Direct Marketing

Ira Kalb | Posted 05.30.2015 | Business
Ira Kalb

Many marketers seem lost, and one of the reasons is that they have not learned how these new tools fit into the marketing strategy hierarchy. Those that have achieved considerable success have recognized that the Internet and its "offspring" are really forms of Direct Marketing. Why?

Frank Kern's Secret to Success Is Simpler Than Expected

Brian Ainsley Horn | Posted 11.08.2014 | Small Business
Brian Ainsley Horn

Success seems to elude many people, like fog when you grasp at it with your fingers. You come away empty-handed. I sat down with the celebrity entr...

Make Me an Offer I Can't Refuse

MaryEllen Tribby | Posted 09.10.2014 | Business
MaryEllen Tribby

All of your direct response marketing advertising campaigns are a mixture of art and science. The art is in writing the sales letter. The science is in tracking responses and using statistical computations to plan future campaigns.

The Dos & Don'ts Every Startup Must Follow in Order to Prosper

MaryEllen Tribby | Posted 01.27.2014 | Small Business
MaryEllen Tribby

Startups operate differently from companies that have been around for decades. How they operate from the start can make or break the company. What may seem like a few harmless decisions can easily determine the organization's fate.

Make Me an Offer I Can't Refuse

MaryEllen Tribby | Posted 01.23.2014 | Business
MaryEllen Tribby

It is vital that an entrepreneur understand how to create an offer. Here's why: A good offer can easily double response rates. A bad or botched offer can easily kill a campaign that would otherwise be profitable.

These Shoes Ain't Just Made for Walkin': The Cause Marketing Biz Model

MaryEllen Tribby | Posted 01.23.2014 | Business
MaryEllen Tribby

TOMS understands that being an advocate for children, as well as being able to defend that advocacy with ease, will alleviate the price barrier and sell more shoes.

Love and Logic Equals Great Marketing

MaryEllen Tribby | Posted 11.19.2013 | Business
MaryEllen Tribby

The greatest marketers of all are those who love marketing, use logic to track and read results and who understand the value of testing and live it everyday.

The Right Way to Work With Freelance Copywriters

MaryEllen Tribby | Posted 11.05.2013 | Business
MaryEllen Tribby

I've spent over 25 years in the marketing world. My marketing campaigns have spanned every marketing channel -- from television to direct mail... e-mail to radio... telemarketing to Internet... and beyond.

Long Live the Big, Rich King

MaryEllen Tribby | Posted 10.30.2013 | Business
MaryEllen Tribby

The right offer with great copy mailed to a bad list will produce zero results. Mediocre copy with a mediocre offer mailed to a great list can produce good results.