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Disney Radio

Disney Synergy Machine Making Huge Profits From the Marvel Franchise

Ira Kalb | Posted 05.04.2015 | Entertainment
Ira Kalb

Marvel braded characters fed into the Disney's marketing machine have produced huge returns for the Mouse House. Since Disney acquired Marvel in 2009, the 10 films that have been released have grossed over $7 billion in box office revenue. Of course, films are only the starting point of Disney's revenue streams.

Disney Premiere Party: "Let It Shine" Brings Out Disney's Biggest Stars (VIDEO)"

Tanya Young Williams | Posted 08.07.2012 | Los Angeles
Tanya Young Williams

Disney, its huge brand, and its OTT (over-the-top) kid-centric fun activities took over the Directors Guild of American building on Sunset Boulevard.