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(VIDEO) DMEXCO Expects 30,000 Attendees for Giant Digital Media Expo in Cologne

Andy Plesser | Posted 07.11.2014 | Media
Andy Plesser

It may not have the sunshine and parties of Cannes Lions, or the glittery nightlife of CES, but DMEXCO (digital media expo) in Cologne is where busine...

SMG CEO Laura Desmond: "Mobile Is Going to be the Channel for all Content"

Andy Plesser | Posted 11.24.2013 | Media
Andy Plesser

COLOGNE - Video is a global business and global phenomenon, but from a brand point of view, the industry could benefit from more scale and collaborat...

Videology's Jana Eisenstein: Video Programmatic is Big in Europe, RTB is Next

Andy Plesser | Posted 11.20.2013 | Business
Andy Plesser

COLOGNE - While the automation of  buying and selling of video inventory in Europe has become well established, the introduction of real-time bidding...

AOL's Lord: Machines Will Take Over Madison Ave Like They Did Wall Street

Andy Plesser | Posted 11.20.2013 | Media
Andy Plesser

COLOGNE - Don't call it "Rise Of The Machines", but AOL's new ad chief reckons real-time ad bidding algorithms will soon do much of the grunt work cur...