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DMEXCO

(VIDEO) Samba TV Brings Real-Time, Cross-Device TV Attribution To Europe

Andy Plesser | Posted 10.04.2016 | Technology
Andy Plesser

COLOGNE -- Imagine if advertisers and broadcasters could know, with certainty, which TV shows viewers were watching, for how long and how attentive th...

(VIDEO) Wraparound Ads Blend Impact With Sensitivity: Sublime Skinz Founder

Andy Plesser | Posted 10.04.2016 | Technology
Andy Plesser

COLOGNE -- Print media are used to wraparound ad formats, which see brands take over the front and back pages of newspapers or magazines. Online med...

(VIDEO) IPG & Innovid Partner To Find The Right OTT Recipe

Andy Plesser | Posted 10.04.2016 | Technology
Andy Plesser

COLOGNE -- What's the best way to deliver commercial viewing experiences to viewers in the interactive TV age? The new platform opportunity is consid...

(VIDEO) Ooyala Combines Ad-Tech For Higher Publisher Yield: GM Braley

Andy Plesser | Posted 09.28.2016 | Technology
Andy Plesser

COLOGNE -- One source of ad demand is good, multiple sources all facing off against each other is better. That's why video ad-tech platform Ooyala h...

(VIDEO) GroupM Connect Is WPP's 'Unifier' In Real-Time Media Space

Andy Plesser | Posted 09.28.2016 | Business
Andy Plesser

COLOGNE-WPP Group hasn't wasted any time incubating GroupM Connect, its digital agency platform specializing in real-time and biddable media. In two y...

(VIDEO) Four Reasons 4C's Neuhauser Is Taking A $26m Investment

Andy Plesser | Posted 09.23.2016 | Business
Read More: Dmexco, Business News
Andy Plesser

COLOGNE -- Last year, 4C Insights of Chicago bought itself a leg up in the fusion of social and TV advertising, by acquiring TV monitoring outfit Tele...

(VIDEO) 'I Invented Header Bidding': Now O'Kelly Is Making Marketing Programmable

Andy Plesser | Posted 09.23.2016 | Technology
Andy Plesser

COLOGNE -- Thank Brian O'Kelley for the new-wave way that publishers are maximizing yield by tapping in to multiple demand sources. In the words of...

(VIDEO) VR Is Next Up For Brands' Customer Experience Focus: Adobe's Vittal

Andy Plesser | Posted 09.23.2016 | Technology
Andy Plesser

COLOGNE -- Virtual reality is no longer in the future, it's here and now - figuring out what that means is the next step. To Suresh Vittal, the new ...

(VIDEO) Brands Flock To Figure Out New-Screen Opportunities At DMEXCO

Andy Plesser | Posted 09.19.2016 | Business
Andy Plesser

COLOGNE -- Is a big touchscreen in a car a driving aid - or a media device? Is an internet-connected fridge one of life's little efficiencies, or a ch...

(VIDEO) Agencies Must Put Data At Center Of New Bundle: MediaLink's Kassan

Andy Plesser | Posted 09.19.2016 | Business
Andy Plesser

COLOGNE -- The media agency is changing. In a world where clients can do more themselves, or go elsewhere for services, agencies may be under threat....

(VIDEO) WPP's Sorrell Wants Snapchat & AOL To Challenge Digital Ad Duopoly

Andy Plesser | Posted 09.19.2016 | Business
Andy Plesser

COLOGNE -- The world's biggest ad agency holding group may soon spend more money with Mark Zuckerberg than with Rupert Murdoch, as it aims to sh...

(VIDEO) Sky's Jamie West Wants To Super-Serve Brands Across Screens, Across Europe

Andy Plesser | Posted 09.16.2016 | Media
Andy Plesser

COLOGNE -- The UK may be preparing to leave Europe, but UK satellite TV platform and ISP Sky is heading farther in to combining its European busin...

(VIDEO) Broadcasters Fear Tech Giants: Videology's Jamboretz

Andy Plesser | Posted 09.16.2016 | Business
Andy Plesser

COLOGNE - Google's efforts to break in to TV seem to have had as many reboots as a dodgy old laptop. But the lingering developments in Chromecast, G...

(VIDEO) VR Storytelling Is Adland's Number One Topic: Starcom's Donohue

Andy Plesser | Posted 09.16.2016 | Media
Andy Plesser

COLOGNE -- Publishers like The New York Times, USA Today, Washington Post, Sky News, Facebook and YouTube are now gaining traction for their 360-degr...

(VIDEO) Putting People First Helps To Understand, Cope With Disruption: Y&R CEO David Sable

Andy Plesser | Posted 09.12.2016 | Media
Andy Plesser

To fully understand business "disruption," according to Y&R Global CEO David Sable, it pays to revisit the Sears, Roebuck & Co. catalogue--circa 1894....

(VIDEO) "Magnetic Content" Attracts Consumers From The Haystack: eMarketer's Ramsey

Andy Plesser | Posted 09.12.2016 | Media
Andy Plesser

In a world where consumers are ignoring your ads, how do you win back their attention? By making content audiences actually want to consume, says on...

(VIDEO) As Brand Excitement Builds, Augmented/Virtual Reality A Hot Topic At DMEXCO 2016: IAB's Bager

Andy Plesser | Posted 09.05.2016 | Technology
Andy Plesser

Anna Bager doesn't need bulky goggles to see the potential of augmented and virtual reality technology for brand marketers. The SVP and GM of Mobile a...

DMEXCO to Cover the Transformation of Television (VIDEO)

Andy Plesser | Posted 03.10.2017 | Business
Andy Plesser

DMEXCO, the giant digital media industry conference held annually in Cologne, will be bigger than ever this year with some 50,000 attendees.  And it ...

(VIDEO) Biggest Ad Challenge Is 'Invalid Traffic': comScore's Trigg

Andy Plesser | Posted 10.08.2016 | Technology
Andy Plesser

COLOGNE -- As an acronym, it doesn't seem to make any sense. But "IVT" (that's "invalid traffic") is now the new industry jargon for what had been cal...

(VIDEO) Advertisers Need More Transparency And Security: AudienceScience's Bernard

Andy Plesser | Posted 10.06.2016 | Technology
Andy Plesser

COLOGNE -- Advertising technology platforms are giving advertisers and ad buyers unprecedented and ever-greater abilities to plan, control, buy and m...

(VIDEO) Native Advertising Powering Profitability for The Onion...along with Donald Trump

Andy Plesser | Posted 10.06.2016 | Media
Andy Plesser

COLOGNE -  Native or custom advertising units, is powering profitability for the Chicago-based satirical publisher The Onion, says CEO Mike McAvoy, ...

(VIDEO) Native Video Is Fastest Growing Format in Mobile Advertising: AdColony's Yang

Andy Plesser | Posted 10.05.2016 | Technology
Andy Plesser

COLOGNE -- Native video is the fastest growing format in mobile advertising today, according to Nikao Yang, SVP-Global Marketing and Business Developm...

(VIDEO) Ad Blocking is $22 Billion Problem but Skippable Video Ads Work

Andy Plesser | Posted 09.28.2016 | Business
Andy Plesser

COLOGNE -  Based on its most current studies, some 200 million people worldwide are using ad blocking software which is leading to loss in unrealized...

(VIDEO) Bloomberg's Caine Makes Multi-Screen Ad Pitch

Andy Plesser | Posted 09.28.2016 | Media
Andy Plesser

COLOGNE -- Time was, Bloomberg was just a business terminal. But now the financial news behemoth's empire stretches across print, web, TV, video, radi...

(VIDEO) "Native" is the Future of Mobile Advertising, Mindshare's Chris Wallace

Andy Plesser | Posted 09.28.2016 | Media
Andy Plesser

COLOGNE - Banner ads on mobile just "doesn't exist in my mind" and the future is native advertising, delivered in innovative ways, says Chris Wallace,...