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(VIDEO) Biggest Ad Challenge Is 'Invalid Traffic': comScore's Trigg

Andy Plesser | Posted 10.08.2015 | Technology
Andy Plesser

COLOGNE -- As an acronym, it doesn't seem to make any sense. But "IVT" (that's "invalid traffic") is now the new industry jargon for what had been cal...

(VIDEO) Advertisers Need More Transparency And Security: AudienceScience's Bernard

Andy Plesser | Posted 10.06.2015 | Technology
Andy Plesser

COLOGNE -- Advertising technology platforms are giving advertisers and ad buyers unprecedented and ever-greater abilities to plan, control, buy and m...

(VIDEO) Native Advertising Powering Profitability for The Onion...along with Donald Trump

Andy Plesser | Posted 10.06.2015 | Media
Andy Plesser

COLOGNE -  Native or custom advertising units, is powering profitability for the Chicago-based satirical publisher The Onion, says CEO Mike McAvoy, ...

(VIDEO) Native Video Is Fastest Growing Format in Mobile Advertising: AdColony's Yang

Andy Plesser | Posted 10.05.2015 | Technology
Andy Plesser

COLOGNE -- Native video is the fastest growing format in mobile advertising today, according to Nikao Yang, SVP-Global Marketing and Business Developm...

(VIDEO) Ad Blocking is $22 Billion Problem but Skippable Video Ads Work

Andy Plesser | Posted 09.28.2015 | Business
Andy Plesser

COLOGNE -  Based on its most current studies, some 200 million people worldwide are using ad blocking software which is leading to loss in unrealized...

(VIDEO) Bloomberg's Caine Makes Multi-Screen Ad Pitch

Andy Plesser | Posted 09.28.2015 | Media
Andy Plesser

COLOGNE -- Time was, Bloomberg was just a business terminal. But now the financial news behemoth's empire stretches across print, web, TV, video, radi...

(VIDEO) "Native" is the Future of Mobile Advertising, Mindshare's Chris Wallace

Andy Plesser | Posted 09.28.2015 | Media
Andy Plesser

COLOGNE - Banner ads on mobile just "doesn't exist in my mind" and the future is native advertising, delivered in innovative ways, says Chris Wallace,...

(VIDEO) Virool and The Rubicon Project Deliver New Video Inventory to Publishers

Andy Plesser | Posted 09.28.2015 | Technology
Andy Plesser

COLOGNE -  With its recently forged alliance with the Rubicon Project, video adtech company Virool is expanding its publisher relationships around th...

(VIDEO) Adobe's Programmatic Suite Aims To Bridge Ad-Tech, Mar-Tech

Andy Plesser | Posted 09.20.2015 | Technology
Andy Plesser

COLOGNE -- Adobe has launched a new suite to help advertisers bring together a world of programmatic choices under Adobe Marketing Cloud's roof, wit...

(VIDEO) Advertisers Fueling $1bn Content Piracy Scourge: GroupM's Montgomery

Andy Plesser | Posted 09.20.2015 | Media
Andy Plesser

Whether it's fraud or viewability, the growing laundry list of things advertisers are now complaining about, in the digital advertising ecosystem, wa...

(VIDEO) Outbrain Wants To Build A Web Canvas For Brand Stories

Andy Plesser | Posted 09.20.2015 | Media
Andy Plesser

The content recommendation engine Outbrain has become known for providing related links to more articles at the foot of news stories. Now it wants to...

(VIDEO) News Corp's Unruly Buy Is First Big Native Deal: Kawaja

Andy Plesser | Posted 09.20.2015 | Business
Andy Plesser

News Corp is continuing its interest in buying in technology platforms to help it to its journalism and ad sales, following its acquisition of Storyf...

(VIDEO) Privacy Concerns Slowing Ad Targeting In Europe: Furious Corp's Swartz

Andy Plesser | Posted 08.27.2015 | Technology
Andy Plesser

Through the eyes of a US marketing exec, Europeans are, notoriously, relatively more concerned about how ad targeting might impinge on their personal ...

(VIDEO) Holding Companies Have Differentiated Philosophies Now: Carat's Ray

Andy Plesser | Posted 08.17.2015 | Business
Andy Plesser

Carat's global president and U.S. CEO Doug Ray recalls a recent conversation with a client, who admitted to thinking of media five years ago as a comm...

(VIDEO) 4C's Neuhauser Helps Brands Understand 1.5bn Consumers

Andy Plesser | Posted 08.07.2015 | Business
Andy Plesser

CHICAGO -- If you haven't yet heard of 4C Insights, the data science company that just acquired Teletrax, the scale of insights it is processing sugge...

(VIDEO) Taboola Adds Gannett But Wants The World Of Content

Andy Plesser | Posted 08.07.2015 | Media
Andy Plesser

Fresh from announcing a deal with Associated Press, content recommendation engine Taboola also says newspaper publisher Gannett will adopt its tec...

(VIDEO) Taboola Adds AP To List Of Publisher Clients

Andy Plesser | Posted 08.04.2015 | Technology
Andy Plesser

In the battle of the content recommendation titans, the two leading contenders routinely trade new client announcements. Amongst the latest is Taboo...

(VIDEO) Cadreon's Arun Kumar on Advanced TV and Why the AT&T DirecTV Acquisition Matters

Andy Plesser | Posted 08.04.2015 | Media
Andy Plesser

Arun Kumar, global president of IPG's Cadreon unit, sees AT&T's acquisition of DirecTV as a watershed moment in a new era of television.  He say...

(VIDEO) Addressable TV Ads Are 'Holy Grail': Videology's Scott Ferber

Andy Plesser | Posted 11.26.2014 | Media
Andy Plesser

COLOGNE -- Imagine the highly targeted advertising the web is great at plus the broad reach that only ye olde TV can deliver. Old-fashioned broadcaste...

(VIDEO) Adobe's "Marketing Cloud" Explained

Andy Plesser | Posted 11.24.2014 | Technology
Andy Plesser

COLOGNE - Who'd be a marketer these days? With device fragmentation, channel proliferation and the up-ending of the traditional "funnel" comes a whol...

(VIDEO) "AdBlocking Goes Mainstream" and Video Publishers are Severely Impacted, PageFair/Adobe Study Finds

Andy Plesser | Posted 11.22.2014 | Media
Andy Plesser

COLOGNE - The use of adblocking software by consumers, which disables banner ads also disables in-stream video ads, is on a rapid increase.   Some 27...

(VIDEO) BuzzFeed's Jonah Peretti: Native Advertising is Not Easy

Andy Plesser | Posted 11.15.2014 | Media
Andy Plesser

COLOGNE - BuzzFeed, has pioneered "native advertising" as it has long eschewed conventional display banners.  While "native" is widely cited as an em...

(VIDEO) Google's Chip Hall Reveals 'The Programmatic Playbook'

Andy Plesser | Posted 11.15.2014 | Technology
Andy Plesser

COLOGNE, Germany - Google's DoubleClick Ad Exchange buyer development head thinks he has the recipe to create "a very nice virtuous cycle where every...

(VIDEO) Programmatic Will Boost, Not Decrease, TV Ad Value: Mondelez' Bough

Andy Plesser | Posted 11.15.2014 | Business
Andy Plesser

COLOGNE, Germany -- The injection of "programmatic" ad-trading automation and control in to linear TV will likely increase, not diminish, the value of...

(VIDEO) BuzzFeed Going Hollywood in a Big Way, Jonah Peretti explains

Andy Plesser | Posted 11.12.2014 | Media
Andy Plesser

COLOGNE, Germany -  BuzzFeed is quickly growing its video audience to some 400 million monthly views says Jonah Peretti, founder and CEO  in this in...