Polls have shown that Americans are eating less meat than they used to, and that's good news for the environment and wildlife. It could be good news for McDonald's, too, if the company finally decided to add a meat-free sandwich to its line-up.
"We come to work on time, do what the manager says, and help make money for a billion-dollar company. If we all walk out, they don't make that money. So all we want is that equal respect. We help them, now they have to help us."
Last month, McDonald's gave its workers a little gift -- a budget purporting to show how to survive on the starvation wages the burger behemoth pays. The bizarre financial plan made millionaire McDonald's CEO Don Thompson look like a real clown.
McDonald's is renewing its push to foster innovation as the way to build its QSR sales leadership in a slow-growth restaurant marketplace. The result of that push may be significant developments in food, store operations and technology.