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Donna Speciale

(VIDEO) Turner's Speciale Mulls Two-Minute Ads Replacing 30-Second Spots

Andy Plesser | Posted 10.24.2016 | Media
Andy Plesser

Web users don't like too many ads, and TV viewers may feel the same way, too. That's why, last October, Turner made a big announcement that it woul...

(VIDEO) Turner's Speciale: Clients On Board With Shift To C7 Television Ratings

Andy Plesser | Posted 07.05.2016 | Entertainment
Andy Plesser

LAS VEGAS - Talking television ratings, Donna Speciale is ready for C Whatever, given the media company's vast cross-platform presence, but for now sh...

(VIDEO) Turner Seeks Optimum Length For Fewer, Longer, Better TV Ads, Donna Speciale explains

Andy Plesser | Posted 06.15.2016 | Media
Andy Plesser

Viewers don't like too TV many ads. That's the realization CNN owner Turner has come to, one of several media organizations now responding to negative...

Top Ad Execs' Tips on Online Video Ad Dollars (video)

Daisy Whitney | Posted 05.25.2011 | Media
Daisy Whitney

When asked the biggest challenges in online video advertising this year, top executives at media agencies like Starcom and MediaVest say they're most ...