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Don't Freeze Jeans

Here's Why You Really Shouldn't Wash Your Jeans

Chip Bergh | Posted 09.14.2014 | Business
Chip Bergh

After a recent public talk, I shocked the crowd by admitting that the Levi's jeans I was wearing that day "hadn't seen the inside of a washing machine." Now, everywhere I go, the first thing people say to me is "Oh, you're the guy who never washes his jeans!"