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Don't Wash Jeans

Here's Why You Really Shouldn't Wash Your Jeans

Chip Bergh | Posted 09.14.2014 | Business
Chip Bergh

After a recent public talk, I shocked the crowd by admitting that the Levi's jeans I was wearing that day "hadn't seen the inside of a washing machine." Now, everywhere I go, the first thing people say to me is "Oh, you're the guy who never washes his jeans!"

Levi's CEO: 'Don't Wash Your Jeans'

The Huffington Post | Carly Ledbetter | Posted 05.22.2014 | Style

Apparently, part of the Levi's mantra includes not washing your jeans. Chip Bergh, the CEO of Levi Strauss, recently spoke out about his laundry h...