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Doorsteps

The Joy of Constraints in Business

Michele Serro | Posted 08.06.2014 | Business
Michele Serro

Before starting Doorsteps, I was lucky enough to spend a handful of years leading the New York office of IDEO, a well-known design and innovation firm...

Is It Your Time to Buy a Home? The (Emotional) Transition From Renter to Owner

Michele Serro | Posted 05.03.2014 | HuffPost Home
Michele Serro

There is a homebuying myth that needs dispelling. It has to do with mathematic certainty. The truth is, no formula exists for knowing if and when you should buy a home. Ask most economists and they'll tell you that there are far too many emotional factors involved.

Design for a Moving Target

Michele Serro | Posted 04.22.2014 | Business
Michele Serro

Every entrepreneur thinks they are designing for a complex and dynamic system. In the case of the housing industry, though, there really is very little one can take for granted, especially when designing for Millennials.