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(VIDEO) Full Video Ad Viewability, We Will Get There, Google's Jane Hong

Andy Plesser | Posted 04.01.2015 | Technology
Andy Plesser

FORT LAUDERDALE -- So you're an advertiser and you only want to pay for ads that humans can actually see? Be careful what you wish for - today, that m...

(VIDEO) Martin Sorrell: Investment in AppNexus Allows WPP to Compete With Google and Facebook

Andy Plesser | Posted 11.30.2014 | Media
Andy Plesser

With its recent investment and technology exchange with AppNexus, WPP will  have the technology platform to compete against companies like Google's D...

(VIDEO) BrightRoll's DoubleClick Google Enables YouTube Programmatic Buys

Andy Plesser | Posted 06.25.2014 | Technology
Andy Plesser

Programmatic video ad platform BrightRoll is integrating its systems with Google's DoubleClick Ad Exchange, enabling buying of video ads on Google's Y...

Google's In Trouble

Reuters | Posted 07.23.2013 | Technology

* Regulators in early stages of probe on how Google handles some ad sales -source * Inquiry focuses on tools acquired with purchase of...

TechScape: Who Doesn't Want A Smart Ad Server?

Bill_Robinson | Posted 10.08.2012 | Technology

The United States is filled with companies right now all crucially striving to provide the panacea to the online advertising market represented by Google, the big ad agencies and the advertisers themselves who are all trying to figure out this massive, exploding market.

Google's 5 Most Expensive Acquisitions To Date

The Huffington Post | Cooper Smith | Posted 10.15.2011 | Technology

Google announced on its blog Monday that it plans to purchase Motorola Mobility for $12.5 billion in cash. If the deal is approved by antitrust regula...

Bianca Bosker

WATCH: Founder Of DoubleClick On The Most Overhyped Trend In Tech | Bianca Bosker | Posted 09.10.2011 | Technology

Wondering whether we're in the midst of another tech bubble? Veteran entrepreneur Kevin O'Connor, who survived the dot-com collapse of the 1990s, ...

Morgan Stanley Downgrades Google Due To Aggressive Expansion

Posted 09.07.2011 | Business

Morgan Stanley downgraded Google Inc a notch to "equal-weight," saying the search giant's margins will shrink as it undertakes aggressive hiring and r... and Google

Michael Tasner | Posted 05.25.2011 | Business
Michael Tasner

My concern is that Groupon may have made a mistake not taking the money now.

Is YouTube the Successor to Television -- Or to LIFE Magazine?

Dan Schiller | Posted 05.25.2011 | Media
Dan Schiller

YouTube's content may render it less like commercial TV than like a prior icon of our common culture, Life Magazine -- which failed as a weekly late in 1972.

DoubleClick Layoffs Begin, Headhunters Rejoice

Silicon Alley Insider | Peter Kafka | Posted 05.25.2011 | Business

The DoubleClick layoffs have begun, a tipster tells us, and will continue through tomorrow. We're also told that Google (GOOG) intends to fire some Do...

EU Close To Approving Google's DoubleClick Deal

Bloomberg | Matthew Newman | Posted 05.25.2011 | Business

Google Inc. hasn't received formal objections from European Union regulators about its proposed $3.1 billion purchase of DoubleClick Inc., three peopl...

Delay And Derail

New York Times | STEPHEN LABATON and MIGUEL HELFT | Posted 05.25.2011 | Business

It could be payback time. An expensive legal and political campaign last year by Microsoft helped delay completion of Google's $3.1 billion bid for t...

Google Addresses Charges It Has Too Much Power

New Yorker | Ken Auletta | Posted 05.25.2011 | Business

In June, 2006, Sergey Brin, one of the co-founders of Google, went to Washington, D.C., hoping to create a little good will. Google was something of a...

Looking Back: The Year In Google

GigaOm | Om Malik | Posted 05.25.2011 | Business

Looking back at 2007, we will remember it as a year Google finally grew up and showed its true colors. Sure there was Facebook and all the hoopla arou...

EU To Probe Google Deal

BBC News | Posted 05.25.2011 | Business

European Union regulators have launched an in-depth investigation into Google's $3.1bn (£1.5bn) takeover of online advertising firm DoubleClick. The...