iOS app Android app

Dove Soap

We Need a Language for Spin, Believe Me

Alan Kelly | Posted 07.29.2016 | Business
Alan Kelly

Call it influence, persuasion, manipulation or propaganda...we need a language and a system to understand spin. From marketing to sales to PR to adve...

Branded Content: The Currency of Connection

Tom Doctoroff | Posted 01.10.2016 | Business
Tom Doctoroff

The rise of "content" is a fundamental 21st century marketing phenomenon. But is "advertising," deliberate messages broadcast at one time to swathes of people, dead?

"Up in the Air" Overweight! Then Chances Are You Need Two Seats On Southwest Airlines! What Are Your Chances of Landing a High Paying Job?

Stephen Viscusi | Posted 05.25.2011 | Media
Stephen Viscusi

By Stephen Viscusi Recently the headlines were filled with the story about movie director, Kevin Smith, who directed "Cop Out". He was asked to l...