By now, you have probably heard that UK voters chose 51.9% to 48.1% to leave the European Union (EU). Just about all the articles are talking about the political and economic issues. I prefer to talk about the one that is often overlooked in political situations -- marketing.
While Trump is away pitching his golfing enterprises at his renovated Turnberry course and visiting another at Aberdeen, Clinton is seizing a unique opportunity to underscore the contrast in her rival's world view of the economy with her own.
How could a stunning one-day decline in a 2,000 point index be projected within 2 points of the 1971.89 close? How could the Dow's ninth largest point decline ever, and largest point decline since August 8, 2011, be projected within one percent?