Will Edgier College Marketing Get A Failing Grade?
Drake University hoped a bold, blue "D+" on a direct-mail piece and its admissions website would grab the attention of high school kids inundated with...
Drake University hoped a bold, blue "D+" on a direct-mail piece and its admissions website would grab the attention of high school kids inundated with...
AP | Posted 05.25.2011
DES MOINES, Iowa — A "D+" campaign logo aimed at encouraging recruitment at Drake University is getting a failing grade from some faculty, stude...
Matt Vasilogambros | Posted 05.25.2011
Drake University officials are receiving poor grades today from the advertising world after its new "D+" marketing campaign was highlighted by the adv...
AP | ERIC GORSKI | Posted 05.25.2011