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Branded Content: The Currency of Connection

Tom Doctoroff | Posted 01.10.2016 | Business
Tom Doctoroff

The rise of "content" is a fundamental 21st century marketing phenomenon. But is "advertising," deliberate messages broadcast at one time to swathes of people, dead?

China's Ambivalent Tiger Moms: When in Rome...

Tom Doctoroff | Posted 05.29.2011 | World
Tom Doctoroff

In the People's Republic, contemporary mothers, flooded with information that promote a more liberal model of modern parenting, are conflicted.