The African Fashion scene has continued to grow tremendously over the years with an industry potential worth billions of dollars. As we experience the rise of new designers, retailers, tech entrepreneurs and path finders changing the face of the fashion industry, there's no doubt that Africa's economy has beamed more light on the immense opportunities evident in this industry while attracting possible long-term investments for its growth.
For all of the amazing conveniences that online shopping offers, the customer is still one step removed from physically seeing, hearing, tasting, smelling or touching the actual product. Personalizing the shopping experience engages the human senses in ways that are essential to making any purchase decision.
In this "Age of the Customer," where mobile devices keep getting faster, smarter and more ubiquitous, the retailer needs to be innovative. With the power of digital commerce not just on their laptops or desktops but literally in the palm of their hands, consumer expectations have risen through the roof.