Considering how far we've come in buying gifts with e-commerce and mobile orders, many online retailers are still offering customers outdated, centuries-old gift-giving options - a card and some wrapping paper -- presenting a missed opportunity for stronger personal connections and business success.
With Millennials overtaking baby boomers as the largest purchasing generation in the US, it's increasingly important to focus your marketing efforts on this younger demographic. However, marketing to Millennials presents a unique challenge, in that they only care about one aspect of your brand: it's purpose.
That mobile is the new buzzword is no surprise. News and content consumers want their regular fixes on the go, everywhere, all the time, and newspapers are having a hard time keeping up. So the Innovations report offers papers the following advice to jump on the mobile train before it leaves the station.